Telefutura's 10pm Miniseries 'Rosario Tijeras' Out-Performs Every Novela on Telemundo

Categories: Network TV Press Releases

Written By

September 13th, 2010

via press release:

TELEFUTURA’S 10PM HIT MINISERIES “ROSARIO TIJERAS” OUT-PERFORMS EVERY NOVELA TELECAST ON TELEMUNDO INCLUDING THE PREMIERE OF “ALGUIEN TE MIRA” WEDNESDAY NIGHT

Network Takes #2 Spanish-Language Network Spot in the Time Period

TeleFutura’s Local Stations Out Perform Telemundo in Spanish-Language Primetime in Key Markets Across the Nation



MIAMI, FL, SEPTEMBER 13, 2010 – TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, announced today that its primetime miniseries “Rosario Tijeras” has once again taken the lead over Telemundo in the competitive 10pm primetime hour, making TeleFutura the #2 Spanish-language network in the time period among Adults 18-49. In fact, Wednesday’s telecast of “Rosario Tijeras” (09/08/10; 10pm ET/PT, 9pm Central) delivered more Adult 18-49 viewers (744,000) than every novela telecast on Telemundo.

TeleFutura’s “Rosario Tijeras” also beat the premiere of Telemundo’s new novela property “Alguien Te Mira” by strong margins across all key demographics, including Total Viewers 2+ (+18%; 1.0 million vs. 869,000), Adults 18-49 (+52%; 744,000 vs. 491, 000), Adults 18-34 (+28%; 408,000 vs. 319, 000) and Persons 12-34 (+33%; 470,000 vs. 353, 000).

TeleFutura’s “Rosario Tijeras” vs. Telemundo’s “Alguien te Mira” (Premiere)

Wednesday, September 8, 2010 10pm ET/PT (9pm Central)

Average Audience

Novela Telecast Net Median Age Viewers

2+

Adults 18-49 Adults

18-34

Men

18-49

Women 18-49 Men

18-34

Women 18-34 Persons 12-34
Alguien Te Mira (Premiere) TEL 37 869,000 491,000 319,000 209,000 282,000 149,000 170,000 353,000
Rosario Tijeras TFN 32 1,027,000 744,000 408,000 381,000 363,000 203,000 205,000 470,000
Rosario Tijeras vs. Alguien Te Mira

Percent Difference

Absolute Difference

+18%

+158.000

+52%

+253,000

+28%

+89,000

+82%

+172,000

+29%

+81,000

+36%

+54,000

+21%

+35,000

+33%

+117,000

“We are very proud of the stellar performance our network has enjoyed with the great programming lineup we’ve offered our viewers since the beginning of this year,” said Bert Medina, senior vice president and operating manager, TeleFutura Network. “The success of such hit properties as ‘Rosario Tijeras’ are evidence that our audience continues to choose the great programming alternatives TeleFutura offers, and we look forward to keep building on our success as we get ready to launch other exciting offerings such as ‘Operación Jaque,’ ‘Un Sueño Llamado Salsa’ and the masterpiece novela ‘India’.”

Source: The Nielsen Company, NPM Wednesday (09/08/2010) 7pm-11pm.  Live+SD.

Local Market Highlights

Locally, TeleFutura’s “Rosario Tijeras” out-performed Telemundo’s premiere of “Alguien Te Mira” on Wednesday (9/08/10) from 10-11pm in the following markets:

  • Among Total Viewers 2+: Los Angeles, Houston, Dallas, Phoenix, San Francisco and Sacramento
  • Among Adults 18-49: Los Angeles, New York (tie), Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento
  • Among Adults 18-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
  • Among Persons 12-34: Los Angeles, New York, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

Locally, TeleFutura out-performed Telemundo, on Wednesday (9/08/10), during all of Spanish-language primetime (7-11pm) in the following markets:

  • Among Total Viewers 2+: Los Angeles, Houston (tie), Dallas, Phoenix, San Francisco and Sacramento
  • Among Adults 18-49: Los Angeles, Houston, Dallas, Phoenix, San Francisco and Sacramento
  • Among Adults 18-34: Los Angeles, Houston, Dallas, Chicago (tie), Phoenix, San Francisco and Sacramento
  • Among Persons 12-34: Los Angeles, Houston, Dallas, Phoenix, San Francisco and Sacramento

Source: The Nielsen Company, NSI Ratings, “Rosario Tijeras”” aired 09/08/10 from 10-11pm ET/PT, 9-10pm Central. Live+SD.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net

 
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