“Wizards of Waverly Place” and “The Suite Life on Deck” Post Their Best Numbers in Nearly 8 Months Among Key Demos

Categories: Network TV Press Releases

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September 14th, 2010

via press release:

Disney Channel is TV’s No. 1 Network in Total Day for the 13th Consecutive Week Among Tweens 9-14 and for the 5th Straight Week Among Kids 6-11

Delivers 5 of the Week’s Top 6 TV Telecasts Among Tweens 9-14,

and 4 of the Top 5 Among Kids 6-11

Preview of Upcoming Disney XD Original Series “Pair of Kings”

Ranks a Dominant No. 1 in its Time Period

Wizards of Waverly Place” and “The Suite Life on Deck” Post Their Best Numbers in Nearly 8 Months Among Key Demos

Disney Channel: Weekly Highlights

Owning 5 of the week’s Top 6 TV telecasts, including original episodes of “Wizards of Waverly Place,” “Hannah Montana Forever” and “Good Luck Charlie,” and a sneak-peek of upcoming Disney XD original series “Pair of Kings,” Disney Channel stood as the week’s No. 1 TV network in Total Day for the 13th consecutive week among Tweens 9-14 (523,000/2.1 rating), topping Nickelodeon by a solid 21% (432,000/1.8 rating) and exceeding the year-ago week by 8% (483,000 – week of 9/7/09).

Among Kids 6-11 (646,000/2.6 rating), Disney Channel was home to 4 of TV’s Top 5 telecasts, and 8 of the Top 10 overall, placing No. 1 in Total Day for the 5th straight week, surpassing Nickelodeon by 4% (621,000/2.5 rating) and the year-ago week by 18% (546,000 – week of 9/7/09).

In Prime, Disney Channel netted its 280th consecutive weekly win among Kids 6-11 (1.2 million/4.8 rating) and 277th win in the previous 280 weeks among Tweens 9-14 (962,000/4.0 rating).

  • A special preview of the upcoming Disney XD original series, “Pair of Kings” (Fri., 9:00 – 10:00 p.m.), ranked a dominant No. 1 in its time period among Kids 6-11 (1.8 million/7.2 rating) and Tweens 9-14 (1.5 million/6.3 rating), and was No. 1 among all cable in Total Viewers (4.1 million). The preview also swept No. 1 rank in the hour across all key girl and boy demos.

    • Among target kids, “Pair of Kings” defeated programming on Nickelodeon by a massive 237% among Kids 6-11 (1.8 million vs. 533,000) and by 220% among Tweens 9-14 (1.5 million vs. 468,000).
  • Friday’s originalWizards of Waverly Place” was the series’ top telecast among Total Viewers (4.5 million), Kids 6-11 (2.0 million/8.3 rating) and Tweens 9-14 (1.7 million/7.1 rating) in close to 8 months – since 1/22/10.
  • Friday’s all-new “The Suite Life on Deck” stood as the show’s most-watched episode in nearly 8 months among Kids 6-11 (1.9 million/7.8 rating), delivered a season high among Total Viewers (4.0 million – tied 8/20/10) and posted its second-best ratings of its third season among Tweens 9-14 (1.5 million/6.0 rating).
  • In Kids 6-11, Disney Channel delivered 4 of TV’s Top 5 telecasts: Wizards of Waverly Place(No. 2 – 2.0 million/8.3 rating, Fri., 8:30 – 9:00 p.m.), “The Suite Life on Deck(No. 3 – 1.9 million/7.8 rating, Fri., 8:00 – 8:30 p.m.), Hannah Montana Forever” (No. 4 – 1.9 million/7.5 rating, Sun., 8:00 – 8:30 p.m.) andPair of Kings” (No. 5 - 1.8 million/7.2 rating, Fri., 9:00 – 10:00 p.m.).
  • In Tweens 9-14, Disney Channel held 5 of TV’s Top 6 telecasts: “Wizards of Waverly Place” (No. 2 – 1.7 million/7.1 rating, Fri., 8:30 – 9:00 p.m.), Hannah Montana Forever” (No. 3 – 1.7 million/7.0 rating, Sun., 8:00 – 8:30 p.m.), Good Luck Charlie(No. 4 – 1.6 million/6.5 rating, Sun., 8:30 – 9:00 p.m.), “Pair of Kings” (No. 5 - 1.5 million/6.3 rating, Fri., 9:00 – 10:00 p.m.) and “The Suite Life on Deck(No. 6 – 1.5 million/6.0 rating, Fri., 8:00 – 8:30 p.m.).

Source:  Nielsen Media Research (Live + Same Day, 9/6/10-9/12/10).  Ratings based on national rating unless otherwise noted. Rankings based on 000s, then US rating.

 
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