Compared to the same week in 2009, Adult Swim saw double-digit increases in ratings and delivery among adults and men 18-24. Adults 18-24 delivery (270,000) increased by 11% and ratings (0.9) rose by 13%. Men 18-24 delivery (173,000) rose by 15% and ratings (1.2) increased by 20%.
Adult Swim telecasts—including FAMILY GUY and ROBOT CHICKEN—accounted for 10 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34. Adult Swim programs accounted for 13 of the top 50 telecasts among men 18-34.
Still basking in the glow of finishing its strongest summer ever, truTV experienced solid primetime growth last week, with total viewers up 5%, adults 18-34 up 7%, adults 18-49 up 12% and men 18-49 up 5%.
truTV’s hit series Rehab: Party At the Hard Rock Hotel and Black Gold premiered their newest seasons, with both significantly out-delivering the network’s overall primetime averages.
Rehab: Party At the Hard Rock Hotel (Tuesday, Sept. 7, at 10 p.m.) outdelivered truTV’s Q3-to-date primetime average by 29% among adults 18-49 (717,000) and 42% among men 18-49 (441,000).
Black Gold (Wednesday, Sept. 8, at 10 p.m.) attracted 671,000 adults 18-49 and 433,000 men 18-49, up 20% and 40%, respectively, when compared to truTV’s Q3-to-date averages.
Several truTV series ranked among cable’s Top 5 entertainment programs in their respective time periods in delivery of key demos, including The Smoking Gun Presents: World’s Dumbest… and Top 20 Most Shocking.
TBS utterly dominated the sitcom arena this week, with Tyler Perry’s Meet the Brown leading the way. The series scored ad-supported cable’s top two sitcom telecasts for the week among total viewers, with 2.9 million viewers for Wednesday’s 10 p.m. episode and 2.8 million for the 10:30 p.m. episode.
Tyler Perry’s Meet the Browns also scored ad-supported cable’s top four sitcoms for the week among adults 18-49, with the Wednesday 10 p.m. episode delivering 1.7 million in the demo and the 10:30 p.m. episode garnering 1.5 million.
Overall, TBS accounted for all of ad-supported cable’s Top 10 sitcom telecasts for the week among adults 18-49, with Meet the Browns joined by The Office, Tyler Perry’s House of Payne and The King of Queens. TBS also claimed nine of the Top 10 sitcom telecasts for the week among adults 18-34, with The Office leading the pack.