Compared to the same week in 2009, Adult Swim saw double-digit increases in ratings and delivery among adults and men 18-24. Adults 18-24 delivery (270,000) increased by 11% and ratings (0.9) rose by 13%. Men 18-24 delivery (173,000) rose by 15% and ratings (1.2) increased by 20%.
Adult Swim telecasts—includingand —accounted for 10 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34. Adult Swim programs accounted for 13 of the top 50 telecasts among men 18-34.
Still basking in the glow of finishing its strongest summer ever, truTV experienced solid primetime growth last week, with total viewers up 5%, adults 18-34 up 7%, adults 18-49 up 12% and men 18-49 up 5%.
truTV’s hit series Rehab:and premiered their newest seasons, with both significantly out-delivering the network’s overall primetime averages.
Rehab:(Tuesday, Sept. 7, at 10 p.m.) outdelivered truTV’s Q3-to-date primetime average by 29% among adults 18-49 (717,000) and 42% among men 18-49 (441,000).
(Wednesday, Sept. 8, at 10 p.m.) attracted 671,000 adults 18-49 and 433,000 men 18-49, up 20% and 40%, respectively, when compared to truTV’s Q3-to-date averages.
Several truTV series ranked among cable’s Top 5 entertainment programs in their respective time periods in delivery of key demos, including The Smoking Gun Presents: World’s Dumbest… and Top 20 Most Shocking.
TBS utterly dominated the sitcom arena this week, with Tyler Perry’s Meet the Brown leading the way. The series scored ad-supported cable’s top two sitcom telecasts for the week among total viewers, with 2.9 million viewers for Wednesday’s 10 p.m. episode and 2.8 million for the 10:30 p.m. episode.
Tyler Perry’salso scored ad-supported cable’s top four sitcoms for the week among adults 18-49, with the Wednesday 10 p.m. episode delivering 1.7 million in the demo and the 10:30 p.m. episode garnering 1.5 million.
Overall, TBS accounted for all of ad-supported cable’s Top 10 sitcom telecasts for the week among adults 18-49, withjoined by The , Tyler Perry’s House of Payne and The King of Queens. TBS also claimed nine of the Top 10 sitcom telecasts for the week among adults 18-34, with The leading the pack.