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TV Ratings Monday: ’90210,’ ‘Gossip Girl’ Premieres Down Sharply; Lie To Me Summer Finale Falls

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September 14th, 2010

Scoreboard CBS Uni ABC FOX NBC CW
Adults 18-49: rating/Share 2.0/5 1.7/5 1.7/4 1.4/4 1.3/3 0.9/3
Adults 18-34: Rating/Share 1.4/4 1.8/5 1.6/5 1.3/4 0.9/3 1.3/4
Total Viewers (million) 6.803 4.117 5.048 4.411 5.034 1.924

The CW season premieres of 90210 and Gossip Girl both fell sharply vs. their premiere ratings last Fall.

At 8pm, 90210 scored a 0.9 rating for adults 18-49 (down 31%vs. a 1.3 rating last fall), a 1.2 rating for adults 18-34 (down 29% vs. a 1.7 rating last fall), and a 1.7 rating for women 18-34.

At 9pm, Gossip Girl scored 1.0 rating for adults 18-49 (down 29% vs. a 1.4 for the premiere last fall), a 1.4 rating for adults 18-34 (down 30% vs. a 2.0 rating last fall), and a 2.0 rating for women 18-34.

Those ratings for 90210 were up about 20% from its season ending level in May, while the ratings for Gossip Girl were about even with its ratings from May.

On ABC, the season finale of Bachelor Pad scored a series low 1.8 adults 18-49 rating, down from 10% from last week's 2.0 rating. Dating in the Dark's 1.3 rating was up 8% from last week.

The Lie To Me summer finale drew a series low for a new episoode 1.5 adults 18-49 rating, down 12% from its last new episode on 8/30/10, ending what has to have been a pretty disappointing summer run for the show.

Broadcast primetime ratings for Monday, September 13, 2010:

 
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