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TV Ratings Monday: ’90210,’ ‘Gossip Girl’ Premieres Down Sharply; Lie To Me Summer Finale Falls

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September 14th, 2010

Late night ratings are below the primetime ratings table.

Time Net Show 18-49 rating 18-49 Share Viewers Live+SD (million)
8:00 ABC Bachelor Pad (finale) 1.7 5 5.909
CBS How I Met Your Mother (repeat) 1.7 5 5.423
NBC America's Got Talent (repeat) 1.2 4 5.310
FOX House (repeat) 1.1 3 3.738
CW 90210 (premiere) 0.9 3 2.050
8:30 CBS Rules of Engagement (repeat) 1.8 5 5.428
ABC Bachelor Pad (finale) 1.7 5 5.715
NBC America's Got Talent (repeat) 1.3 4 5.466
FOX House (repeat) 1.3 4 4.010
CW 90210 (premiere) 0.9 3 1.914
9:00 CBS Two and a Half Men (repeat) 2.3 6 8.541
ABC Bachelor Pad (finale) 1.8 5 5.586
FOX Lie To Me 1.5 4 4.953
NBC America's Got Talent (repeat) 1.2 3 5.163
CW Gossip Girl (premiere) 1.0 3 1.921
9:30 CBS Big Bang Theory (repeat) 2.4 6 7.947
ABC Bachelor Pad (finale) 2.0 5 6.021
FOX Lie To Me 1.5 4 4.942
NBC America's Got Talent (repeat) 1.2 3 5.478
CW Gossip Girl (premiere) 0.9 2 1.811
10:00 CBS CSI: Miami (repeat) 1.9 5 6.995
NBC Dateline NBC 1.3 3 4.579
ABC Dating In the Dark 1.3 3 3.548
10:30 CBS CSI: Miami (repeat) 1.7 5 6.485
NBC Dateline NBC 1.3 4 4.207
ABC Dating In the Dark 1.3 4 3.506

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via NBC press note:

In Late-Night Metered Markets Monday night:

  • "The Tonight Show with Jay Leno" (2.8/7 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.2/5 with an encore) and ABC's combination of "Nightline (2.4/5) and "Jimmy Kimmel Live" (1.2/4) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.5/2 with an encore; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) out-rated CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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