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TV Ratings Tuesday: ‘Parenthood,’ ‘One Tree Hill,’ ‘Life Unexpected’ Premieres Down vs. Last Season

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September 15th, 2010

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC Wipeout 2.5 9 7.221
CBS NCIS (repeat) 1.7 6 9.896
NBC Minute To Win It 1.6 6 5.749
FOX Glee (repeat) 1.5 5 4.291
CW One Tree Hill (premiere) 1.1 4 2.256
8:30 ABC Wipeout 3.0 9 7.950
NBC Minute To Win It 2.2 7 7.227
CBS NCIS (repeat) 1.9 6 11.079
FOX Glee (repeat) 1.7 5 4.641
CW One Tree Hill (premiere) 1.1 3 2.099
9:00 NBC America's Got Talent 3.5 10 13.499
ABC Wipeout 2.6 7 6.244
FOX Glee (repeat) 1.7 5 4.666
CBS NCIS: LA (repeat) 1.5 4 8.212
CW Life Unexpected (premiere) 0.8 2 1.737
9:30 NBC America's Got Talent 4.1 11 15.020
ABC Wipeout 2.6 7 5.969
FOX Glee (repeat) 1.8 5 4.787
CBS NCIS: LA (repeat) 1.5 4 8.104
CW Life Unexpected (premiere) 0.8 2 1.720
10:00 NBC Parenthood (premiere) 2.9 8 8.449
ABC Final Witness (special?) 1.4 4 4.821
CBS Fashion's Night Out 2010 (special) 0.7 2 3.400
10:30 NBC Parenthood (premiere) 2.5 7 6.929
ABC Final Witness (special?) 1.4 4 4.838
CBS Fashion's Night Out 2010 (special) 0.5 2 2.507

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via NBC press note:

In Late-Night Metered Markets:

  • "The Tonight Show with Jay Leno" (3.1/8 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.0/5) with an encore and ABC's combination of "Nightline (2.8/7) and "Jimmy Kimmel Live" (1.3/4) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; "Late Show," 0.5/2 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) out-rated CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped the "Late Late Show" (0.4/3).
  • Jimmy Fallon has tied or beaten the 18-49 rating of Letterman in the 25 LPM markets for the last four nights (with Letterman in rebroadcast on three of those nights), despite Letterman's earlier start time.
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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