Martha Stewart’s Move to Hallmark Channel Flops in Debut; Underperforms ‘Golden Girls’ Rerun

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Betty White rules the ratings again!

Martha Stewart is off to a dismal start on the Hallmark Channel as The Martha Stewart Show debuted to a cumulative audience of 394,000 on Monday.  Worse, the 10am initial telecast averaged only 199,000 viewers.  That’s down a whopping 61% from the 514,000 a Golden Girls repeat averaged in the time period a year ago.

More on the dismal ratings at THR.

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