Martha Stewart’s Move to Hallmark Channel Flops in Debut; Underperforms ‘Golden Girls’ Rerun
Betty White rules the ratings again!
Martha Stewart is off to a dismal start on the Hallmark Channel as The Martha Stewart Show debuted to a cumulative audience of 394,000 on Monday. Worse, the 10am initial telecast averaged only 199,000 viewers. That’s down a whopping 61% from the 514,000 a Golden Girls repeat averaged in the time period a year ago.