NBC’s ‘The Apprentice’ With “The Donald” Premieres Thursday, Guess Its Ratings

Categories: Broadcast TV

Written By

September 16th, 2010

The Apprentice is the only season premiere on broadcast television tonight. It's the "old school" version, with no celebrities other than "The Donald".

How will it do in the ratings?

LAST YEAR

Last season on Sunday, CBS' Undercover Boss sent Celebrity Apprentice to the mail room, consistently battering it. Without Boss competition, the Apprentice finale in May scored a 3.4 adults 18-49 rating. But that may have little predictive value for this season.

THIS YEAR

So many variables make any guess a wild one. The Apprentice has a weak lead in (Office repeat), but its only new broadcast competition is Nikita (for an hour).

I closed my eyes, threw a dart, and it landed on 7. So, I'll go with a 2.7 adults 18-49 rating.

How do you think The Apprentice will do in the ratings?

 
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