TV Ratings Wednesday: Survivor, America’s Got Talent Rise; ‘Outlaw’ Starts Slowly

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September 16th, 2010

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 CBS Survivor: Nicaragua (premiere) 3.8 13 11.813
NBC America's Got Talent (finale) 2.8 9 12.953
FOX MasterChef (finale) 1.7 6 4.075
CW America's Next Top Model 1.2 4 2.745
ABC The Middle (repeat) 1.1 4 4.040
8:30 CBS Survivor: Nicaragua (premiere) 4.0 12 12.198
NBC America's Got Talent (finale) 3.4 10 14.697
FOX MasterChef (finale) 1.9 6 4.691
CW America's Next Top Model 1.4 4 3.064
ABC The Middle (repeat) 1.1 3 3.795
9:00 NBC America's Got Talent (finale) 4.2 12 17.609
CBS Big Brother (finale) 2.9 8 8.193
FOX MasterChef (finale) 2.0 6 4.733
ABC Modern Family (repeat) 1.5 4 4.488
CW Hellcats 1.1 3 2.735
9:30 NBC America's Got Talent (finale) 4.6 12 18.930
CBS Big Brother (finale) 2.9 8 7.855
FOX MasterChef (finale) 2.4 6 5.557
ABC Cougar Town (repeat) 1.3 3 3.476
CW Hellcats 1.1 3 2.615
10:00 CBS Big Brother (finale) 2.7 8 7.687
NBC Outlaw (premiere) 2.5 7 11.514
ABC Castle (repeat) 1.1 3 3.844
10:30 CBS Big Brother (finale) 2.9 9 7.822
NBC Outlaw (premiere) 2.2 7 10.279
ABC Castle (repeat) 1.0 3 3.961

via NBC press note:

In Late-Night Metered Markets:

  • "The Tonight Show with Jay Leno" (3.4/9 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.8/7 with an encore) and ABC's combination of "Nightline (3.0/7) and "Jimmy Kimmel Live" (1.5/5) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.6/3 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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