2011 Super Bowl XLV Ad Time 90% Sold At $3 Million / 30 Sec.

Fox Broadcasting has sold more than 90 percent of its Super Bowl advertising time, with prices running at an average of about $3 million for a 30-second spot, a source familiar with the matter said on Wednesday.

via Reuters.

Reuters reports that compares with about 70% sold at this date a year ago by CBS for the 2010 Super Bowl.

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