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TV Ratings Friday: 20/20 Rises To Top 18-49 Ratings, Lifts ABC; ‘Flashpoint’ Finale Up

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September 18th, 2010

Scoreboard ABC NBC CBS FOX CW
Rating/Share: Adults 18-49 1.4/5 1.2/5 0.9/3 0.6/2 0.5/2
Total Viewers (million) 4.72 5.53 4.57 2.22 1.57

The season premiere of ABC's 20/20 topped the ratings on the last Friday of broadcast TV "summer". Its 1.9 adults 18-49 rating was up 46% from last Friday's 1.3 rating for the Barbara Walters special 20/20 last week. The show helped put ABC at the head of the adults 18-49 ratings overall for the night.

Here's some additional information from ABC:

20/20” (10:00-11:00 p.m.)
The season premiere of ABC News’ “20/20” won the 10 o’clock hour and stood as Friday’s No. 1 program in Total Viewers (7.0 million), Adults 18-49 (1.9/7) and Adults 25-54 (2.4/7). In fact, the ABC newsmagazine qualified as the No. 1 regular television show in its time slot with Adults 18-49 for the 10th time in 11 weeks. In addition, “20/20” ranked as Friday’s top newsmagazine, topping NBC News’ 2-hour “Dateline” (8:00 – 10:00 p.m.) by solid margins in Total Viewers (+11% - 7.0 million vs. 6.3 million), Adults 18-49 (+36% - 1.9/7 vs. 1.4/5) and Adults 25-54 (+26% - 2.4/7 vs. 1.9/6). The newsmagazine featured an Elizabeth Vargas report on a murder mystery that played out over 25 years that came to a surprise ending in a North Carolina courtroom this past April.

· “20/20” was up over its year-ago season premiere (9/11/09) by 1.9 million viewers (7.0 million vs. 5.1 million), by 36% in Adults 18-49 (1.9/7 vs. 1.4/4) and by 41% in Adults 25-54 (2.4/7 vs. 1.7/5). In fact, “20/20” scored its strongest season premiere numbers across all three Nielsen measures in 4 years – since 2006.

· “20/20” drew its largest audience since February and turned in its highest Adults 18-49 and Adults 25-54 performance since January – since 2/5/10 and 1/8/10, respectively.

Flashpoint's season finale 1.2 adults 18-49 rating was up a tenth of a ratings point from last week.

Dateline's 1.4 adults 18-49 rating was up 17% (two tenths) from last Friday.

Note: Last Friday there were substantial baseball preemptions for the CW which artificially inflated these fast affiliate ratings. That could also have been the case last night.

Broadcast primetime ratings for Friday, September 17, 2010

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
8:00 NBC Dateline NBC (8-10p) 1.4 5 6.33
ABC Wife Swap (repeat) 1.1 4 3.35
FOX Human Target (repeat) 0.7 3 2.68
CBS Medium (repeat) 0.6 3 3.22
CW Hellcats (repeat) 0.5 2 1.48
9:00 ABC Primetime: What Would You Do? (repeat) 1.4 5 3.93
CBS CSI:NY (repeat) 0.9 3 4.35
FOX The Good Guys (repeat) 0.5 2 1.76
CW Nikita (repeat) 0.5 2 1.66
10:00 ABC 20/20 1.9 7 7.03
CBS Flashpoint (finale) 1.2 4 6.15
NBC Outlaw (repeat) 0.9 3 3.93

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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