via press release:
DISCOVERY TO BRING BACK HIT SURVIVAL SHOWS FOR SECOND SEASON:
DUAL SURVIVAL and MAN, WOMAN, WILD to go Back into Production for 2011 Premieres
Series Propelled Discovery to its Best August Friday Delivery Ever
(Silver Spring, Md.) – Discovery Channel has signed deals to bring back two hit survival shows for second seasons. DUAL SURVIVAL, produced by Original Media, and MAN, WOMAN, WILD, produced by Renegade 83, will go back into production this fall to produce all-new episodes to premiere on the network early next year.
Premieres of MAN, WOMAN, WILD (9pm) and DUAL SURVIVAL (10pm) propelled Discovery Channel to its best August Friday delivery ever in all key demos during prime (HH, P2+, P/M/W25-54, P/M/W18-49, P/M/W18-34). Discovery was the #1 ad-supported cable network on Friday nights among M18-49/M18-34 (#2 among M25-54) in August.
During its first season, premiere telecasts of DUAL SURVIVAL delivered an average of 1.7 million people (P2+) in August. And during the first season of MAN, WOMAN, WILD, premiere telecasts delivered an average of 1.2 million people (P2+) in August. To date, more than 31.6 million people P2+ have watched DUAL and more than 26.4 million people P2+ have watched MAN, WOMAN, WILD in both premieres and re-airs (source: Nielsen, nhi. 6min. p2+).
About DUAL SURVIVAL:
Experts agree there are some very basic – and universal – rules for surviving in the wild. Find shelter, find water, find food, find help. Beyond that, there’s not much they agree on. Meet military-trained Dave Canterbury and naturalist Cody Lundin – trained survival experts featured in Discovery Channel’s DUAL SURVIVAL. Together, Canterbury and Lundin take on some of the planet’s most unforgiving terrain to demonstrate – in their own way – how the right skills and some creative thinking can keep you alive.
About MAN, WOMAN, WILD:
Surviving the wild can be hard enough but add to the mix a husband and wife who don’t always see eye to eye and you have MAN, WOMAN, WILD. Mykel Hawke is a former Special Forces survival expert. His wife Ruth is a television journalist. Together, they take on some of the most forbidding and remote locations around the world. Dropped into each spot, they must survive as a team for four days and nights, with only a knife and the clothes on their backs. For Mykel, survival comes naturally — years of military training as a Green Beret have taught him to survive in any condition, but for Ruth every thing in the wild is still very new to her. From building shelter to hunting for food to finding a route to rescue Mykel teaches Ruth the necessary skills needed to survive.