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TV Ratings: Sunday Night Football Wins Easily; ‘The Gates’ Finishes Higher

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September 20th, 2010

Scoreboard NBC CBS FOX ABC Uni
Adults 18-49: rating/Share 6.7/18 3.5/10 2.0/5 1.1/3 1.0/3
Adults 18-34: Rating/Share 6.2/19 2.8/8 2.2/7 0.7/2 1.0/3
Total Viewers (million) 17.004 12.165 4.422 4.166 2.671

Due to the nature of live sports programming the ratings for NBC (NFL Football) and  CBS (early NFL primetime overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Although "Manning Bowl II" was a bit of a snooze, NBC easily won the last night of "summer season" in both total viewers (17 million) and adults 18-49 (6.7 rating).  Despite the blowout, "Manning Bowl II" out-rated the original by 3% and was the fifth best overnight performance in household rating ever for Sunday Night Football.

CBS was a distant second, but 43 minutes of NFL overrun was more than enough to comfortably take second place.  The 7p-7:30p portion of the overrun alone averaged an 8.5 rating with adults 18-49 and 24.3 million viewers. Note due to the overrun everything was pushed by 43 minutes and the last 43 minutes of CSI: Miami were pushed out of primetime so we didn't see that data.

The Gates finished up nearly 30% with adults 18-49 in its two hour finale, but even in growing to a 0.9 rating with adults 18-49 it seems unlikely to be back next summer.  Season finale or series finale?  I'll leave you to decide.

It's New Year's Eve for us.  Tonight the new season kicks off and tomorrow morning the first full ratings roundup  of the new season.

Broadcast primetime ratings for Sunday, September 19, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 NBC Football Night In America 3.0/9 8.36
CBS NFL/60 Minutes 7.1/22 21.32
ABC America's Funniest Home Videos (R) 1.2/4 5.92
FOX The Simpsons (R) 1.1/3 2.93
7:30 FOX The Simpsons (R) 1.4/4 3.50
8:00 NBC Football Night In America/Sunday Night Football 7.5/21 19.45
CBS 60 Minuts/Undercover Boss (R) 2.7/7 11.39
FOX The Simpsons (R) 2.2/6 4.84
ABC Extreme Makeover: Home Edition (R) 1.4/4 5.13
8:30 FOX Family Guy (R) 2.4/6 4.93
9:00 NBC Sunday Night Football Giants at Colts 9.0/22 22.72
CBS Undercover Boss (R) 2.4/6 8.54
FOX Family Guy (R) 2.4/6 5.05
ABC The Gates 0.9/2 2.84
9:30 FOX Family Guy (R) 2.5/6 5.29
10:00 NBC Sunday Night Football Giants at Colts 7.4/20 17.48
CBS Undercover Boss (R)/CSI: Miami (R) 2.0/5 7.38
ABC The Gates (Finale) 0.9/2 2.84

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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