Now with Live+7 prognosticating!
Editor's Note: With DVR penetration now at 38%, up 33% from last fall, playback continues to have an impact on ratings beyond same day viewing. CBS Research has provided live plus 7-day lift estimates at the bottom of this release to more accurately reflect total audience for each program.
"" AND "MIKE & " ARE THE TOP TWO NEW PROGRAMS IN VIEWERS AND ADULTS 18-49 ON HIGHLY COMPETITIVE PREMIERE MONDAY
The Season Premiere of "" is the Night's #1 Scripted Program in Viewers, Adults 18-49 and Adults 25-54
America Says Aloha to "" at 10:00 PM as it Sweeps the Time Period in Viewers and Demos
CBS Research Projects Live Plus 7-Day Audience For "" to Grow to Nearly 16 Million Viewers and "Mike & " to Increase to 13.6 Million
CBS's series premieres of Sept. 20, the first night of 2010-2011 television season.and MIKE & were Monday's top two new programs in viewers and key demographics while the season premiere of was the night's #1 scripted program in viewers and demos, according to Nielsen preliminary live plus same day ratings for
(P) (5.3/08, 8.78m) was second in adults 18-34 (3.5/11, -0.2 behind FOX) and averaged a 3.9/10 in adults 25-54 and 3.6/10 in adults 18-49. Compared to last year's season premiere, was up +6% in adults 18-34 (from 3.3/09) and even in adults 18-49.
(P) (5.1/08, 8.33m) averaged a 3.8/09 in adults 25-54 and 3.1/08 in adults 18-49.
At 9:00 PM,(P) was second in households (8.9/13), viewers (14.50m), adults 25-54 (6.0/14) and adults 18-49 (4.8/12). was up +5% in both households (from 8.5/12) and adults 25-54 (from 5.7/12), +7% in adults 18-49 (from 4.5/10) and added +860,0000 viewers (from 13.64m, +6%) compared to last year's season premiere. was the night's #1 scripted program in households, viewers, adults 25-54 and adults 18-49.
The series premiere of MIKE AND(P) was second in households (7.6/11), viewers (12.24m) and adults 25-54 (5.1/11) and tied for second in adults 18-49 (3.9/10, with NBC). MIKE AND MOLLY was the night's #1 new program in adults 18-49, tied for first in adults 25-54 (with ) and second behind HAWAII FIVE-0 in viewers.
At 10:00 PM, the series premiere of HAWAII FIVE-0 (P) won its time slot in households (8.6/14), viewers (13.83m), adults 25-54 (5.1/13) and adults 18-49 (3.8/10). HAWAII FIVE-0 was the night's #1 new program in households and viewers, tied with MIKE AND MOLLY as the #1 new program in adults 25-54 and #2 behind MIKE AND MOLLY in adults 18-49.
For the night, CBS was second in households (7.4/11), viewers (11.92m), adults 25-54 (4.8/12) and adults 18-49 (3.8/10).
CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS
Estimated Increases in Viewers and Adults 18-49 Versus Live Plus
Same Day Results
Viewer Lift Live +7 A18-49 Lift Live +7
+1.68m 10.46m +1.0 4.6
+ 962,000 9.29m +0.4 3.5
Two and a Half Men +2.19m 16.69m +0.8 5.6
Mike & Molly +1.42m 13.66m +0.5 4.5
Hawaii Five-0 +2.13m 15.96m +0.7 4.5