‘Hawaii Five-0’ and ‘Mike & Molly’ Are Top New Programs in Viewers and Adults 18-49 on Premiere Monday

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Now with Live+7 prognosticating!

via CBS:

Editor’s Note:  With DVR penetration now at 38%, up 33% from last fall, playback continues to have an impact on ratings beyond same day viewing.  CBS Research has provided live plus 7-day lift estimates at the bottom of this release to more accurately reflect total audience for each program.

“HAWAII FIVE-0” AND “MIKE & MOLLY” ARE THE TOP TWO NEW PROGRAMS IN VIEWERS AND ADULTS 18-49 ON HIGHLY COMPETITIVE PREMIERE MONDAY

The Season Premiere of “Two and a Half Men” is the Night’s #1 Scripted Program in Viewers, Adults 18-49 and Adults 25-54

America Says Aloha to “Hawaii Five-0” at 10:00 PM as it Sweeps the Time Period in Viewers and Demos

CBS Research Projects Live Plus 7-Day Audience For “Hawaii Five-0” to Grow to Nearly 16 Million Viewers and “Mike & Molly” to Increase to 13.6 Million

CBS’s series premieres of HAWAII FIVE-0 and MIKE & MOLLY were Monday’s top two new programs in viewers and key demographics while the season premiere of TWO AND A HALF MEN was the night’s #1 scripted program in viewers and demos, according to Nielsen preliminary live plus same day ratings for Sept. 20, the first night of 2010-2011 television season.

HOW I MET YOUR MOTHER (P) (5.3/08, 8.78m) was second in adults 18-34 (3.5/11, -0.2 behind FOX) and averaged a 3.9/10 in adults 25-54 and 3.6/10 in adults 18-49.  Compared to last year’s season premiere, HOW I MET YOUR MOTHER was up +6% in adults 18-34 (from 3.3/09) and even in adults 18-49.

RULES OF ENGAGEMENT (P) (5.1/08, 8.33m) averaged a 3.8/09 in adults 25-54 and 3.1/08 in adults 18-49.

At 9:00 PM, TWO AND A HALF MEN (P) was second in households (8.9/13), viewers (14.50m), adults 25-54 (6.0/14) and adults 18-49 (4.8/12).  TWO AND A HALF MEN was up +5% in both households (from 8.5/12) and adults 25-54 (from 5.7/12), +7% in adults 18-49 (from 4.5/10) and added +860,0000 viewers (from 13.64m, +6%) compared to last year’s season premiere.  TWO AND A HALF MEN was the night’s #1 scripted program in households, viewers, adults 25-54 and adults 18-49.

The series premiere of MIKE AND MOLLY (P) was second in households (7.6/11), viewers (12.24m) and adults 25-54 (5.1/11) and tied for second in adults 18-49 (3.9/10, with NBC).  MIKE AND MOLLY was the night’s #1 new program in adults 18-49, tied for first in adults 25-54 (with HAWAII FIVE-0) and second behind HAWAII FIVE-0 in viewers.

At 10:00 PM, the series premiere of HAWAII FIVE-0 (P) won its time slot in households (8.6/14), viewers (13.83m), adults 25-54 (5.1/13) and adults 18-49 (3.8/10).  HAWAII FIVE-0 was the night’s #1 new program in households and viewers, tied with MIKE AND MOLLY as the #1 new program in adults 25-54 and #2 behind MIKE AND MOLLY in adults 18-49.

For the night, CBS was second in households (7.4/11), viewers (11.92m), adults 25-54 (4.8/12) and adults 18-49 (3.8/10).

CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS

Estimated Increases in Viewers and Adults 18-49 Versus Live Plus

Same Day Results

Total                                        Total

Viewer Lift     Live +7         A18-49 Lift     Live +7

How I Met Your Mother                                  +1.68m         10.46m            +1.0                   4.6

Rules of Engagement                                         + 962,000      9.29m             +0.4                  3.5

Two and a Half Men                                         +2.19m         16.69m            +0.8                  5.6

Mike & Molly                                                   +1.42m         13.66m            +0.5                  4.5

Hawaii Five-0                                                   +2.13m         15.96m            +0.7                  4.5

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