‘Life Unexpected’: Slowest Out Of The CW Gate
Our Renew / Cancel Index predicts potential renewal or cancellation for scripted broadcast primetime shows by the end of the 2010-11 season in May, 2011. (includes results through September 19, 2010):
|Program||Status||Renew/ Cancel Index|
|One Tree Hill||0.94|
The CW’s Life Unexpected was the slowest out of the gate among all of this season’s premiered shows on the network. But the distance between Life Unexpected and the rest of the CW shows is still small (it was separated from 90210 by only a tenth of a ratings point in its premiere) too close to make a call yet.
Here’s something to bring a bit of cheer to fans of CW’s freshman shows, in their second outings both Hellcats and Nikita had higher adults 18-49 ratings than the premiere ratings for Gossip Girl, Life Unexpected and 90210 last week.
The Vampire Diaries is down from its premiere ratings last season, but even at those levels it’s in absolutely no danger of cancellation by the CW.
It’s important to note that the Index (and prediction) for each show can change, particularly during the first several weeks of the season, both positively and negatively.
Note: Just two Renew / Cancel Index posts this week, because only the CW and NBC had premiered new scripted shows by last week. Next week I’ll have the full slate of five posts.
- :oops: – certain to be cancelled by May, 2011
- 😥 :cry:- likely to be cancelled by May, 2011
- 😐😐 :| – toss up between renewal or cancellation by May, 2011
- :) – likely to be renewed by May, 2011
- :mrgreen: – certain to be renewed by May, 2011
The Renew/Cancel Index is the ratio of a scripted show’s new episode adults 18-49 ratings relative to the new episode ratings of the other scripted shows on its own network. It’s calculated by dividing a show’s new episode Live+Same Day adults 18-49 average rating by the Live+Same Day new episode average of all the new scripted show episodes on the show’s own network. The network’s average ratings in the calculation are not time weighted (ex. hour long shows are not weighted twice what 30 minute shows are).
(F) -Fridays: Shows airing on Fridays were renewed with significantly lower than average Indexes.
How would the Renew / Cancel Index Have Done Predicting Last Season’s Scripted Show Fates? While the methods used have changed slightly from past seasons check out how the Renew / Cancel Index would have predicted renewals and cancellations from the 2009-10 broadcast television season.