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Monday Night Football Double Header Gives ESPN Huge Primetime Cable Ratings Win

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September 21st, 2010

With just one Monday Night Football game a week, ESPN is near guaranteed to top the weekly cable primetime ratings, but with the season opening MNF double header last week it was no contest at all. ESPN averaged a third more viewers than second place USA, and more than twice the adults 18-49.

Expect ESPN to stay at or near the top of the cable ratings as long as football season continues. It could be challenged for a few weeks if TBS gets a good matchup/series during the baseball playoffs.

Even two Monday Night Football games can only take up seven or eight hours of the cable programming week, SpongeBob Squarepants never sleeps, as Nickelodeon remained at the top of the total day average viewership rankings, although ESPN was a close enough second to see the pineapple.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of September 13-19, 2010

Network (000s)
ESPN 4,108
USA 2,996
DSNY 2,441
TNT 2,339
NAN 1,918
FOXN 1,914
HIST 1,898
A&E 1,460
AMC 1,411
TBSC 1,411
HGTV 1,371
TOON 1,365
LIFE 1,256
FX 1,248
TLC 1,205
MTV 1,196
TRU 1,099
FOOD 1,096
SYFY 1,050
FAM 1,044
DISC 886
CMDY 872
SPK 822
TVLD 818
NKJR 815

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Adults 18-49 Prime-time Average (Live+SD)

Network (000s)
ESPN 2,129.0
USA 997.0
HIST 932.0
TBSC 836.0
TNT 830.0
FX 793.0
MTV 762.0
A&E 643.0
TLC 624.0
LIFE 564.0
TRU 550.0
FOOD 535.0
CMDY 531.0
DSNY 520.0
HGTV 493.0
FAM 492.0
NAN 482.0
SYFY 468.0
DISC 461.0
SPK 452.0
EN 433.0
BRAV 385.0
TOON 365.0
AMC 357.0
OXYG 348.0

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,082
ESPN 1,689
DSNY 1,567
NAN 1,523
USA 1,262
TNT 1,251
ADSM 1,113
FOXN 1,049
TOON 1,002
HIST 852
A&E 769
TBSC 763
HGTV 731
TRU 683
AMC 648
MTV 635
FX 634
LIFE 631
FOOD 616
TLC 557
NKJR 540
DISC 538
TVLD 530
FAM 521
CMDY 503

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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