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TV Ratings Monday: Dancing, Castle, Two and a Half Men Up ; Lone Star No Star; + The Event, Hawaii Five-0

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September 21st, 2010

Scoreboard ABC CBS NBC FOX Uni CW
Adults 18-49: Rating/Share 4.2/11 3.8/10 2.8/7 2.7/7 1.9/5 1.0/3
Adults 18-34: Rating/Share 3.2/9 2.7/8 2.1/6 2.5/7 2.1/6 1.4/4
Total Viewers (million) 17.725 11.917 8.398 7.300 4.608 2.014

ABC has to be feeling pretty good, with both CBS & NBC at least content for a day.  Over at Fox it's more "oh my!" and not in a good way.

ABC won the night with adults 18-49 and total viewers with both Dancing with the Stars and Castle up 22% in adults 18-49 vs. last year's premiere.  DWTS averaged a 5.0 rating between 8p-10p.  Any overrun for Dancing with the Stars will cause later adjustments for Castle in the finals.

CBS was in second with Two and a Half Men up 7% vs. last year, but other than How I Met Your Mother which was up 0.1 vs. last year's premieres preliminary adults 18-49, the rest of the lineup was a bit down from last year.  Rules of Engagement was down .1 with adults 18-49 vs. last year's premiere of Accidentally on PurposeMike & Molly with a 3.9 was down 0.7 with adults 18-49 vs. last year's preliminary 4.6 rating for The Big Bang Theory but I'm not sure CBS could've hoped for more there.  It might have hoped for better with Hawaii Five-0 which was down more than 10% from last year's premiere of CSI: Miami with adults 18-49 (3.8 vs. 4.3).  Still, Mike & Molly and Hawaii Five-0 were the top new performers with adults 18-49.

NBC was in third place with adults 18-49 with Chuck coming in where NBC had to figure it would, with a 2.1 rating. The Event premiered to a 3.7, and while NBC and fans might have hoped for a bit better, it could've been worse.  It was NBC's best non-olympic performance in the time slot since February 2, 2009 and it rose from a 3.5 rating with adults 18-49 in the first half hour to a 3.9 in the second half hour.  Chase's 2.5 rating with adults 18-49 also could've been much worse.  Of course, we'll have to see what happens next week and thereafter.

The news was much worse for FOX where House was down big with adults 18-49 vs. last year's 8pm hour (4.6 vs. 6.2) and Lone Star crawled out of the gate dead on arrival with a 1.3 adults 18-49 rating.

Over on the CW,  Gossip Girl was up 25% from last week's premiere with women 18-34 to a 2.5/6 and was up 7%  with adults 18-34.

Late night ratings are below the primetime ratings table.

Overnight broadcast primetime ratings for Monday, September 20, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Dancing With the Stars (Season Premiere) 4.6/12 20.14
FOX House (Season Premiere) 4.1/11 10.54
CBS How I Met Your Mother (Season Premiere) 3.6/10 8.78
NBC Chuck (Season Premiere) 2.1/6 6.06
CW 90210 1.0/3 2.16
8:30 CBS Rules of Engagement (Season Premiere) 3.1/8 8.33
9:00 ABC Dancing with the Stars (Season Premiere) 5.3/13 21.87
CBS Two and a Half Men (Season Premiere) 4.8/12 14.50
NBC The Event (Series Premiere) 3.7/9 11.19
FOX Lone Star (Series Premiere) 1.3/3 4.06
CW Gossip Girl 1.0/3 1.87
9:30 CBS Mike & Molly (Series Premiere) 3.9/10 12.24
10:00 CBS Hawaii Five-0 (Series Premiere) 3.8/10 13.83
ABC Castle (Season Premiere) 2.8/8 11.17
NBC Chase (Series Premiere) 2.5/7 7.94

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Late night results via NBC:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 3.1/8; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.5/5.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.9/4; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.5/3).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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