CBS Sweeps Wednesday In Viewers, Adults 18-49, and Adults 25-54

Categories: Network TV Press Releases

Written By

September 23rd, 2010

via press release:

Editor's Note:  With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing.  CBS Research has provided audience estimates below, representing total audiences for each CBS program including live plus DVR playback viewing that occurs within 7 days of the live broadcast.

CBS SWEEPS WEDNESDAY IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

"Survivor: Nicaragua" Wins in all Key Measures with Best Viewer and Adult 18-49 Deliveries with a Regularly Scheduled Program Since 2003

The Season Premiere of "Criminal Minds" is the Night's Number One Program

in Viewers

The Series Premiere of "The Defenders" Places First in Viewers and Adults 25-54

CBS swept the first Wednesday of the new season in all key ratings measures as the Network won all three hours in viewers and adults 25-54 while the season premiere of Criminal Minds was the night's number one program in viewers, according to Nielsen preliminary live plus same day ratings for Sept. 22.

SURVIVOR: NICARAGUA (P) was first in households (7.0/12), viewers (12.47m), adults 25-54 (5.0/14), adults 18-49 (4.0/12) and adults 18-34 (2.7/09) at 8PM.  Compared to last week, SURVIVOR was up +3% in households (from 6.8/11), +4% in adults 18-34 (from 2.6/09), even in adults 18-49 and added +240,000 viewers (from 12.23m, +2%).

This is CBS's best delivery in this time slot with a regularly scheduled program in  viewers and adults 18-49 since February 26, 2003 ("Star Search").

At 9:00 PM, Criminal Minds (P), was first in households (8.5/14), viewers (14.08m), adults 25-54 (5.1/12) and second in adults 18-49 (4.0/11).  Criminal Minds was Wednesday's number one program in viewers.

At 10PM, the series premiere of The Defenders (P) was first in households (7.6/13), viewers (12.09m), adults 25-54 (4.0/11) and second in adults 18-49 (2.9/08).  CBS won the 10:00-11:00PM time slot in viewers and adults 25-54 for the third consecutive night.

For the night, CBS was first in households (7.7/13), viewers (12.88m), adults 25-54 (4.7/12) and adults 18-49 (3.6/10).   This was the fourth time in five years CBS won premiere week Wednesday in all these measures.

Updated Wednesday ratings will be available this afternoon.

CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS

Estimated Increases in Viewers and Adults 18-49 Versus Live Plus

Same Day Results

Total                                        Total

Viewer Lift     Live +7         A18-49 Lift     Live +7

Survivor: Nicaragua                1.86m              14.33m            +0.9                 4.9

Criminal Minds                       1.71m              15.79m            +0.7                 4.7

The Defenders                                    1.05m              13.14m            +0.4                 3.3

 
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