Telefutura Delivers Record Performance in Spanish-Language Primetime During 2009/2010 Season

Categories: Network TV Press Releases

Written By

September 24th, 2010

via press release:

TELEFUTURA DELIVERS RECORD PERFORMANCE IN SPANISH-LANGUAGE PRIMETIME AMONG ALL KEY DEMOGRAPHICS DURING 2009/2010 SEASON, CONTINUING HEATED BATTLE FOR #2 SPOT AGAINST TELEMUNDO

Network Registers Impressive Year-Over-Year Audience Growth Among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34 While Competitor Experiences Declines

TeleFutura Stations Across the Nation Also Enjoy Strong Performance and Take #2 Spot in Spanish-Language Primetime in Key Demos


MIAMI, FL, SEPTEMBER 24, 2010 – TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, announced today that it finished the 2009/2010 Season with a record performance in the network’s history during Spanish-language primetime among all key demographics, including Total Viewers 2+ (873,000), Adults 18-49 (508,000), Adults 18-34 (304,000) and Persons 12-34 (350,000). The network generated strong year-over-year audience increases among all key demographics, including Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34 while Telemundo experienced audience declines during Spanish-language prime. This marks the second consecutive season of audience growth for TeleFutura during Spanish-language prime among all key demographics, as the network continues its heated battle for the #2 spot in this key daypart versus Telemundo.

TeleFutura vs. Telemundo

Season Comparison (2009/2010 vs. 2008/2009)

Spanish-Language Prime (Mon-Sun 7pm-11pm) Average Audience

Season Total Viewers 2+ Adults 18-49 Adults 18-34 Persons 12-34
TF TEL TF TEL TF TEL TF TEL
2008/2009 694,000 1,074,000 388,000 621,000 222,000 361,000 255,000 433,000
2009/2010 873,000 968,000 508,000 575,000 304,000 342,000 350,000 407,000
% Change +26% -10% +31% -7% +37% -5% +37% -6%
Abs. Diff. +179,000 -106,000 +120,000 -46,000 +82,000 -19,000 +95,000 -26,000

“We are very proud of TeleFutura’s success during the 2009/2010 Season,” said Bert Medina, senior vice president and operating manager, TeleFutura Network.  “These results underscore our commitment to continue building our network’s strength in primetime as we challenge our closest competitor for the #2 Spanish-language network spot in the U.S. We have a great pipeline in store for the 2010/2011 Season that will keep fueling this momentum and continue to position TeleFutura as the ideal entertainment alternative for viewers across the U.S.”

Additional Highlights:

  • During the 2009/2010 Season, TeleFutura grew its audience during every weekday prime hour across all key demographics including Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34.

TeleFutura Network

Season Comparison (2009/2010 vs. 2008/2009)

Mon-Fri Hourly Average Audience % Change

Hour Total Viewers 2+ Adults 18-49 Adults 18-34 Men    18-49 Women 18-49 Men

18-34

Women 18-34 Persons 12-34
M-F 7pm +53% +104% +125% +118% +90% +148% +100% +122%
M-F 8pm +21% +20% +23% +22% +17% +28% +18% +27%
M-F 9pm +19% +19% +23% +22% +15% +28% +17% +25%
M-F 10pm +49% +52% +66% +66% +38% +87% +44% +62%
  • TeleFutura also produced more nightly wins over Telemundo in the 2009/2010 Season during Spanish-language prime versus the same period in the 2008/2009 Season in key demographics:

Nightly Wins (TeleFutura vs. Telemundo)

Spanish-language Prime (Mon-Sun 7pm-11pm)

Demographics 2008/2009 Season

(09/22-09/20)

2009/2010 Season

(09/21-09/19)

Persons 2+ 46 Nights 128 Nights
Adults 18-49 45 Nights 117 Nights
Adults 18-34 40 Nights 112 Nights

Source: The Nielsen Company, NPM 2009/2010 Season (09/21/2009-09/19/2010) vs. 2008/2009 Season (09/22/2008-09/20/2009) Mon-Sun 7pm-11pm.  Prior to 02/27/2006, TeleFutura data based on NHPM.  Live+SD.

Local Market Highlights:

Locally, TeleFutura stations across the nation also enjoyed an equally impressive 2009-10 Season.

  • TeleFutura was the #2 Spanish-language station during primetime, beating Telemundo:

o   Among Total Viewers 2+ in Los Angeles (+100%), Houston (+44%), Dallas (+20%), Phoenix (+60%), San Francisco (+67%) and Sacramento (+500%)

o   Among Adults 18-49 in Los Angeles (+86%), Houston (+42%), Dallas (+17%), Phoenix (+57%), San Francisco (+50%) and Sacramento (+600%)

o   Among Adults 18-34 in Los Angeles (+114%), Houston (+47%), Dallas (+14%), Phoenix (+71%), San Francisco (+60%) and Sacramento (+700%)

o   Among Persons 12-34 in Los Angeles (+100%), Houston (+38%), Dallas (+17%), Phoenix (+67%), San Francisco (+75%) and Sacramento (+600%)

  • TeleFutura’s primetime posted impressive double and triple-digit viewership increases year-to-year in the following markets:

o   Among Total Viewers 2+ in Los Angeles (+11%), New York (+25%), Miami (+30%), Houston (+44%), Dallas (+50%), Chicago (+33%), Phoenix (+125%), San Francisco (+67%) and Sacramento (+50%)

o   Among Adults 18-49 in Los Angeles (+18%), Miami (+50%), Houston (+55%), Dallas (+17%), Chicago (+25%), Phoenix (+100%), San Francisco (+50%) and Sacramento

(+40%)

o   Among Adults 18-34 in Los Angeles (+25%), Miami (+100%), Houston (+69%), Dallas (+14%), Phoenix (+71%), San Francisco (+100%) and Sacramento (+14%)

o   Among Persons 12-34 in Los Angeles (+20%), Miami (+100%), Houston (+64%), Dallas (+17%), Phoenix (+67%), San Francisco (+133%) and Sacramento (+17%)

Source: The Nielsen Company, NSI Ratings (09/22/08-09/20/09, 09/21/09-09/19/10) Live ratings through 01/06/10 and Live+SD as of 01/07/10 (Live+SD not available prior to 01/07/10). Primetime definition: Mon-Sun 7P-11P ET/PT; Mon-Sun 6P-10P CT/MT.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net

 
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