September 24, 2010
Explosive Formula: (4 ) x [0923 @ 20:00h] = 3.1 Million Viewers
–season premiere is 2nd most-watched comedy broadcast ever in Canada –
– CTV rules Thursday, winning every hour from 7-11 p.m.–
– GREY’S ANATOMY returns with 2.5M, THE with 2.6M –
– Justin Bieber helps deliver 1.9M out of simulcast –
The record-breaking audience for THEfollows an extensive cross-promotional campaign, which included street-level events in Toronto, Calgary and Vancouver yesterday; national print, radio, outdoor and online advertising; and a special programming stunt last Thursday that saw five episodes broadcast back-to-back to reinforce the Thursday move.
THEpowered CTV to an incredible night Thursday, winning every individual hour from 7-11 p.m. not only in total viewers, but with the three key adult demos as well. A quick ratings snapshot of last night reveals that:
At 7 p.m.
• Justin Bieber’s acting debut on resulted in 1.86 million viewers out of simulcast on CTV to win the timeslot nationally and in Toronto/Calgary/Vancouver with total viewers and A25-54.
At 8 p.m.
• THE delivered a 36% Share with A25-54 and A18-49, meaning more than one out of every three people watching television at 8 p.m. watched the premiere.*
• The episode now ranks as the #2 comedy broadcast in Canada ever, following the finale of FRIENDS, according to CTV records.
• More than double the audience of its next closest competitor, (1.74 million, Global/FOX) in all three key demos.
At 8:30 p.m.
• The CANADA Results Episode saw an increase of 28% in its new Thursday night timeslot compared to last week (940,000).
• The episode delivered nearly twice as many viewers as the season premiere of 30 ROCK (653,000; Citytv/NBC)
At 9 p.m.
• With 2.53 million viewers, GREY’S ANATOMY tripled the season premiere of (888,000; Global/NBC) and OUTSOURCED (797,000; Global/NBC). The #3 program of the night overall, GREY’S ANATOMY won its timeslot nationally and in Toronto and Calgary with total viewers, A25-54 and A18-49.
At 10 p.m.
• With 2.64 million viewers, THE also tripled the audience of its nearest competitor (789,000; Global/NBC) to become the #2 program of the night overall. THE won its timeslot in total viewers and key demos nationally and in Toronto/Calgary/Vancouver.
CTV, Canada’s Olympic Network, is also Canada's largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada’s most-watched television network. CTV Inc. also owns radio stations across the country and owns or has interests in leading national specialty channels, featuring news, sports, factual, arts, entertainment, music, youth and fashion programming. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, CTV Inc. is owned by CTVglobemedia Inc., Canada’s premier multi-media company, which also owns Canada’s national newspaper, The Globe and Mail. More information about CTV may be found on the network’s website at www.ctv.ca.
– CTV –
Source: BBM Canada
*Share based upon Canada total minus Quebec Franco