Super Friday night for The CW; Strategy of pairing 'Smallville'/'Supernatural' again on the night paid off.

Categories: Network TV Press Releases

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September 25th, 2010

here are some ratings notes on the night via the CW:

Super Friday night for The CW.

Strategy of pairing Smallville/Supernatural again on the night paid off.

The premiere of Smallville's final season won its time period in adults 18-34 (1.2/5), men 18-34 (1.5/6), men 18-49 (1.4/6).  Smallville beat ABC and FOX in adults 18-49 (1.3/5).

Smallville delivered The CW's best performance in the Friday 8-9pm time period in 2 years in total viewers (2.9mil) and adults 18-49 (1.3/5).

The debut of Supernatural scored The CW's best performance in the time period in 2 years in all key categories, including adults 18-34 (1.3/5), adults 18-49 (1.2/4), men 18-34 (1.5/6), men 18-49 (1.3/5) and viewers (2.8mil).

Supernatural won the 9-10pm hour in men 18-34 (1.5/6) and beat ABC and FOX in adults 18-49 (1.2/4), men 18-34 (1.5/6), men 18-49 (1.3/5).

The CW was #1 on Friday night among adults 18-34, men 18-34 and men 18-49 (1.4/5).

This was the CW's best Friday in total viewers (2.85mil), adults 18-34 (1.3/5), and men 18-34 (1.5/6) in two years (since 9/26/08, the final Smackdown).  It was our best performance in adults 18-49 (1.2/4) and men 18-49 (1.4/5) since the two-hour Smallville "Absolute Justice" episode in February 2010.

 
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