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TV Ratings Friday: Selleck’s ‘Blue Bloods’ Numbers Are Magnum, Crushes NBC’s ‘Outlaw’

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September 25th, 2010

Scoreboard CBS NBC CW ABC FOX
rating/Share: Adults 18-49 1.8/7 1.4/5 1.2/4 1.1/4 0.8/3
Total Viewers (million) 9.737 6.470 2.845 3.986 3.007

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CBS took a Friday night victory with Blue Bloods premiering to a good (for Fridays) 2.2 adults 18-49 rating and 12.81 million viewers, obliterating NBC's Outlaw which scored a 1.1 rating with adults 18-49 and 4.99 million viewers.   Blue Bloods improved versus the premiere of last year's Numb3rs by 22% with adults 18-49.  CSI: NY got off to a good start too, it's 2.0 was down, but only 5% from the premiere of Medium in the time slot last year.  But with the way CBS's Friday ratings sagged from their, I imagine CBS will take it.

CBS' is probably less happy about Medium's 1.4 rating premiering down 39% from last year's Ghost Whisperer premiere and down 33% from its own premiere at 9pm last season.  But given Medium's trend last year, perhaps not much to be surprised about.

Outlaw sunk 51% from its special premiere on September 15, but its 1.1 adults 18-49 rating at least came in ahead of an original Good Guys at 9pm which only pulled a 0.9 rating with adults 18-49 and was beaten by CW's Supernatural (1.2 rating with adults 18-49).  Of course Good Guy's lead-in was a repeat of Human Target that scored only a 0.6 adults 18-49 rating.  We'll see what happens next week,  but "doomed fate" and "Good Guys" have seemed synonymous for a while.

CBS won its third night in a row across the board and so far has the top 3 new programs in adults 18-49 and the top five new programs in viewers.

CW beat out ABC and Fox for the night (sure, ABC was 2/3rds reruns, but Fox was only half reruns, again, even when it wasn't CW won outright).  It looks like Smallville had its best outing with adults 18-49 since moving to Fridays.  Here is some more detail on Smallville and Supernatural via the CW (you can''t say they never show these shows any love if their PR folks are working on Saturday morning!).

We don't normally see Univision data for Friday so it isn't in the scoreboard above, but it actually came in second with adults 18-49 for the night with a 1.5 rating average.

Late-night results are below the primetime table.

Overnight broadcast primetime ratings for Friday, September 24, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC Dateline NBC (Season Premiere) 1.4/5 6.48
CBS Medium (Season Premiere) 1.4/5 6.12
CW Smallville (Season Premiere) 1.3/5 2.90
ABC Modern Family (R) 1.2/5 4.17
FOX Human Target (R) 0.6/2 3.11
8:30 ABC Better With You (R) 0.9/3 3.07
9:00 CBS CSI: NY (Season Premiere) 2.0/7 10.28
NBC Dateline NBC (Season Premiere) 1.8/6 7.94
CW Supernatural (Season Premiere) 1.2/4 2.79
FOX The Good Guys (Season Premiere) 0.9/3 2.90
ABC The Whole Truth (R) 0.7/2 2.91
10:00 CBS Blue Bloods (Series Premiere) 2.2/7 12.81
ABC 20/20 1.5/5 5.43
NBC Outlaw (Timeslot Premiere) 1.1/4 4.99

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In Late-Night Metered Markets Friday night:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.8/7; and ABC's combo of "Nightline," 2.8/6; and "Jimmy Kimmel Live," 1.4/4.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.9/4; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) tied "Late Late Show" (0.6/4).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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