via press release:
CBS's PREMIERE SUNDAY POSTS ACROSS-THE-BOARD INCREASES VERSUS LAST YEAR
Reality Rising: The Premiere of "The" Posts Gains Over Last Fall and Winter Premieres
In its First Fall Broadcast, "" Boosts Year-Ago Time Period
CBS's premiere Sunday posted across-the-board increases versus a year ago led by NFL football overrun, Sunday, Sept. 26.and two reality series—THE , which topped last fall and winter's premieres, and the fall premiere of , which boosted the year ago time period, according to Nielsen live plus same day ratings for
Editor's Note: Due to live sports programming on CBS (47 minutes of NFL run over), ratings and time period rankings are tentative and subject to change.
From 8:00-9:00 PM,(P) was second behind NBC's football in households (8.6/14), viewers (13.94m), adults 25-54 (4.3/10) and averaged a 3.2/08 in adults 18-49. Note: The 60 MINTUES average includes 13 minutes of THE .
From 9:00-10:30 PM, THE17 (P) (6.3/10, 11.12m) averaged a 4.5/10 in adults 25-54 and 3.7/09 in adults 18-49. Compared to last fall's premiere (two-hours), THE was up +2% in households (from 6.2/10), +10% in adults 25-54 (from 4.1/09), +9% in adults 18-49 (from 3.4/08) and added +710,000 viewers (from 10.41m, +7%). Compared to the winter premiere (one hour on Feb. 14, 2010), THE AMAZING RACE was up +24% in households (from 5.1/08), +32% in both adults 25-54 (from 3.4/08) and adults 18-49 (from 2.8/07) and added +2.11m viewers (from 9.01m, +23%). Note: THE AMAZING RACE average includes 13 minutes of .
At 10:30 PM,(P) was second in households (6.7/12), viewers (10.90m), adults 25-54 (4.5/11) and adults 18-49 (3.6/10). Compared to the time period programming on the same night last year ("Cold Case" from 10:14-11:14 PM), was up +10% in households (from 6.1/11), +67% in adults 25-54 (from 2.7/07), +71% in adults 18-49 (from 2.1/06) and added +1.70m viewers (from 9.20m viewers, +19%).
For the night, CBS was second in households (8.0/13), viewers (13.27m), adults 25-54 (4.8/12) and adults 18-49 (3.9/10). Compared to premiere Sunday last year, CBS was up +8% in households, +17% in adults 25-54, +18% in adults 18-49 and +12% in viewers.