Pt. V: Do The Overnight Reports Still Matter?

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I’ve covered the topic about whether the overnights matter a few times in the last couple of months, most recently here.  So far premiere week has done nothing but support the notion that the numbers still matter quite a bit.

Broadcasting & Cable’s Ben Grossman weighs in on the  hypocrisy (and also officially outs @MaskedScheduler for the three people left who didn’t know who he is).

Grossman’s conclusion, like mine is that for all the talk of C3 & Live+7, the preliminary live+SD numbers matter, and will for some time to come.

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