Pt. V: Do The Overnight Reports Still Matter?

Categories: TV Business

Written By

September 27th, 2010

I've covered the topic about whether the overnights matter a few times in the last couple of months, most recently here.  So far premiere week has done nothing but support the notion that the numbers still matter quite a bit.

Broadcasting & Cable's Ben Grossman weighs in on the  hypocrisy (and also officially outs @MaskedScheduler for the three people left who didn't know who he is).

Grossman's conclusion, like mine is that for all The Talk of C3 & Live+7, the preliminary live+SD numbers matter, and will for some time to come.

 
© 2014 Tribune Digital Ventures