via press release:
THE CW SCORES SUPER FRIDAY WITH RE-TEAMING OFAND
and Combine for The CW’s Best Friday in 2 Years;
Winning Friday in Adults 18-34 and Men Demos
Premiere of Final Season ofWins Hour with Young Viewers;
Delivers Time Period’s Largest Audience and Best Adults 18-49 in Two Years
Reunites with , Scores Best Performance in the Hour
in Two Years in every Category
Improves Over Its Debut Last Year in Men Demos
September 27, 2010 (Burbank, CA) – The CW turns up the action and the original programming on Friday night this season. The re-teaming of SMALLVILLE and SUPERNATURAL earned The CW’s best Friday night performance in two years (since 9/26/08) among total viewers (2.93mil), adults 18-34 (1.3/5) and men 18-34 (1.5/6) in two years (since 9/26/08), according to Live Plus Same Day Nielsen ratings for Wednesday, Sept. 24, 2010. The CW was #1 on Friday night among adults 18-34, men 18-34 and men 18-49 (1.4/5).
The premiere of SMALLVILLE's final season kicked off the night by won its time period in adults 18-34 (1.3/5), men 18-34 (1.6/7), men 18-49 (1.5/6). The CW’s SMALLVILLE outperformed both ABC and FOX at 8:00-9:00p.m. in adults 18-49 (1.3/5).
SMALLVILLE delivered The CW's best performance in the Friday 8-9pm time period in 2 years in total viewers (3.0mil) and adults 18-49 (1.3/5).
The debut of the sixth season of SUPERNATURAL was first the 9-10pm hour in adults 18-34 (1.4/5-tie), men 18-34 (1.5/6) and men 18-49 (1.4/5-tie). SUPERNATURAL ranked third in the hour among total viewers (2.9mil) and adults 18-49 (1.3/4).
Compared to its season premiere last year (on Thursday), SUPERNATURAL was flat year to year in adults 18-34, and up 25% in men 18-34 and 17% in men 18-49.
SUPERNATURAL scored The CW's best performance in the time period in 2 years in all key categories, including adults 18-34 (1.4/5), adults 18-49 (1.3/4), men 18-34 (1.5/6), men 18-49 (1.4/5) and viewers (2.9mil).