'Anderson Cooper 360' Falls 40+% vs. 2009 Q3, Has Its Lowest Quarter Ever For Viewership & Adults 25-54

Categories: 1-Featured,Cable News Ratings

Written By

September 28th, 2010

New head of CNN US Ken Jautz has his work cut out for him. As CNN's 10pm flagship Anderson Cooper 360 continues to dive in the ratings.

The third quarter of 2010 was Anderson Cooper 360's worst ever for both average viewership (age 2+) and the news advertiser target adults 25-54 demographic. The show was down 42% in viewership and 45% in the 25-54 demo vs. the third quarter of 2009.

Here's a rundown of Anderson Cooper 360's quarterly numbers since its debut:

Period Dates P 2+ P 25-54
(000s) (000s)
3Q'10 06/28/10-09/24/10 582 180
4Q'05 09/26/05-12/25/05 652 229
4Q'09 09/28/09-12/27/09 681 204
2Q'10 03/29/10-06/27/10 687 213
1Q'06 12/26/05-03/26/06 692 225
1Q'10 12/28/09-03/28/10 727 226
2Q'06 03/27/06-06/25/06 738 220
4Q'07 10/01/07-12/30/07 761 260
2Q'07 04/02/07-07/01/07 815 291
1Q'07 01/01/07-04/01/07 828 285
4Q'06 09/25/06-12/31/06 829 292
3Q'07 07/02/07-09/30/07 844 298
2Q'09 03/30/09-06/28/09 951 289
3Q'06 06/26/06-09/24/06 957 349
3Q'09 06/29/09-09/27/09 1,005 326
2Q'08 03/31/08-06/29/08 1,066 342
3Q'08 06/30/08-09/28/08 1,218 424
1Q'08 12/31/07-03/30/08 1,255 455
1Q'09 12/29/08-03/29/09 1,258 416
4Q'08 09/29/08-12/28/08 1,807 696
 
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