
New head of CNN US Ken Jautz has his work cut out for him. As CNN's 10pm flagship Anderson Cooper 360 continues to dive in the ratings.
The third quarter of 2010 was Anderson Cooper 360's worst ever for both average viewership (age 2+) and the news advertiser target adults 25-54 demographic. The show was down 42% in viewership and 45% in the 25-54 demo vs. the third quarter of 2009.
Here's a rundown of Anderson Cooper 360's quarterly numbers since its debut:
| Period | Dates | P 2+ | P 25-54 |
| (000s) | (000s) | ||
| 3Q'10 | 06/28/10-09/24/10 | 582 | 180 |
| 4Q'05 | 09/26/05-12/25/05 | 652 | 229 |
| 4Q'09 | 09/28/09-12/27/09 | 681 | 204 |
| 2Q'10 | 03/29/10-06/27/10 | 687 | 213 |
| 1Q'06 | 12/26/05-03/26/06 | 692 | 225 |
| 1Q'10 | 12/28/09-03/28/10 | 727 | 226 |
| 2Q'06 | 03/27/06-06/25/06 | 738 | 220 |
| 4Q'07 | 10/01/07-12/30/07 | 761 | 260 |
| 2Q'07 | 04/02/07-07/01/07 | 815 | 291 |
| 1Q'07 | 01/01/07-04/01/07 | 828 | 285 |
| 4Q'06 | 09/25/06-12/31/06 | 829 | 292 |
| 3Q'07 | 07/02/07-09/30/07 | 844 | 298 |
| 2Q'09 | 03/30/09-06/28/09 | 951 | 289 |
| 3Q'06 | 06/26/06-09/24/06 | 957 | 349 |
| 3Q'09 | 06/29/09-09/27/09 | 1,005 | 326 |
| 2Q'08 | 03/31/08-06/29/08 | 1,066 | 342 |
| 3Q'08 | 06/30/08-09/28/08 | 1,218 | 424 |
| 1Q'08 | 12/31/07-03/30/08 | 1,255 | 455 |
| 1Q'09 | 12/29/08-03/29/09 | 1,258 | 416 |
| 4Q'08 | 09/29/08-12/28/08 | 1,807 | 696 |





