Monday Night Football, NASCAR and miscellaneous College Football games kept ESPN at the top of the cable primetime adults 18-49 ratings and average viewership rankings. Disney was second in primetime average viewership, while USA was second in adults 18-49 in primetime.
Expect ESPN to stay at or near the top of the cable ratings as long as football season continues. It could be challenged for a few weeks if TBS gets a good matchup/series during the baseball playoffs.
Live sports come and go, but SpongeBob is forever. Nickelodeon remained at the top of the total day average viewership rankings.
Prime-time Average Viewers (Live+SD) Week of September 20-26, 2010
Adults 18-49 Prime-time Average (Live+SD)
Total Day Average Viewers (Live+SD)
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery