Half Shark, Half Octopus, 100% Hype? ‘Sharktopus’ Grabs Fewer Viewers Than ‘Lake Placid 3’
I had high hopes for Sharktopus’ ratings, but with 2.5 million viewers Sharktopus trailed the 3 million viewers Lake Placid 3 pulled in August. In fairness, Lake Placid 3 was Syfy’s best original movie since 2007, so Sharktopus didn’t stink it up in relative terms, it just didn’t swim to the top of the schlock movie pyramid.
Update: Syfy did subsequently issue a press release and said it was Syfy’s best performing Saturday original movie in the month of September.
Press release below:
SHARKTOPUS GOBBLES UP 2.5 MILLION TOTAL VIEWERS AND MORE THAN ONE MILLION ADULTS 25-54
MOST WATCHED SEPTEMBER SYFY SATURDAY ORIGINAL MOVIE EVER!
Powers Syfy to #1 Cable Entertainment Network in Adults 25-54 and #2 Among Adults 18-49 in Prime
NEW YORK – September 28, 2010 – Swimming against the stiff currents of the fall broadcast season, the Syfy Saturday Original Movie Sharktopus, which starred Eric Roberts, consumed 2.5 million total viewers,1.06 million Adults 25-54 — the #1 primetime cable entertainment program in this demo — and nearly 900,000 (882,000) Adults 18-49 during its premiere on Saturday, September 25, at 9PM (ET/PT).
The movie’s success powered Syfy to the #1 slot in cable entertainment networks during prime for Adults 25-54 and the #2 cable entertainment network among Adults18-49.
Sharktopus became the most watched Syfy September Saturday Original Movie ever, besting 2005’s Path of Destruction (2.38 million total viewers).
Compared to the 2010 Saturday Original Movies average, Sharktopus jumped +29% in Adults 25-54, +43% in Adults 18-49 and +38% in total viewers.
Sharktopus was produced by Roger Corman and Julie Corman, and directed by Declan O’Brien (Wrong Turn 3, Cyclops, Monster Ark, Rock Monster).
In Sharktopus, Roberts (The Expendables/The Dark Knight) plays a research scientist who, with his talented daughter (Sara Malakul Lane/Belly of the Beast), develops a secret military weapon — a hybrid shark/octopus that can be controlled by electrical implants. But when the controls break down, the monster goes on a killing rampage at the resort beaches of Mexico.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world’s leading media and entertainment companies. (Syfy. Imagine greater.)