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TV Ratings Monday: Lone Star Flat Out Dead, Chuck, The Event, Chase, Five-0 All Fall

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September 28th, 2010

Scoreboard ABC CBS FOX NBC Uni CW
Adults 18-49: rating/Share 4.3/11 3.7/10 2.5 2.3/6 1.7/4 1.0/3
Adults 18-34: Rating/Share 3.2/9 2.7/7 2.3 1.7/5 1.8/5 1.3/4
Total Viewers (million) 18.501 11.146 6.878 6.887 4.148 1.876

Even with all the attempts to "save" it, Fox's critical darling Lone Star fell to a time zone adjusted* 1.0 adults 18-49 rating from a 1.3 rating last week (*that removes the effects of the 3 minute House overrun to 9:03 last night). The fork stuck in it last week is still there, and it's still done.

Earlier on Fox, House fell 10% to a 3.8 adults 18-49 rating.

Note that only Fox's ratings have been timezone adjusted. the other nets ratings will see adjustments in the final ratings due later today. (lots of notes in todays post)

Among shows not previously certain to be cancelled, NBC's The Event fell 19% to a 2.9 adults 18-49 rating, and Chase fell 9% to a 2.1 adults 18-49 rating. Chuck didn't help its case, falling 5% to a 1.9 adults 18-49 rating.

On CBS, How I Met Your Mother increased 6% to a 3.8 adults 18-49 rating. Rules of Engagement was up 3% to a 3.2 adults 18-49 rating. Two and a Half Men slipped 2% to a 4.8 adults 18-49 rating. Mike & Molly fell 5% to a 3.7 adults 18-49 rating. Hawaii Five-0 fell 10% to a 3.5 adults 18-49 rating.

On ABC, Dancing with the Stars fell 6% to a 4.8 adults 18-49 rating, while Castle jumped 19% to a 3.2 adults 18-49 rating. Do not be fooled by the ABC fast affiliate results, Monday Night Football was on the ABC affiliate in Green Bay, see below.

On the CW, 90210 scored a 1.8 rating for the CW target women 18-34 even with last Monday, and Gossip Girl drew a 2.1 rating for women 18-34 down 16% from last Monday.

I don't view any second week drops of 10% or less to be particularly alarming for any individual show's prospects, the ratings relative to its network peers are far more important.

Notes: House was scheduled to run from 8-9:03pm, and Lone Star from 9:03-10pm, but the numbers for Fox above have that overrun factored out. Also, the Monday Night Football game aired on the ABC affiliate in Green Bay instead of DWTS and Castle, so those shows ratings are more than typically likely to be adjusted downward in the final ratings. Last season, when Green Bay had the Monday night game against the Vikings (and Brett Favre) Castle was adjusted from a 3.0 to a 2.2 in the final ratings. Unlikely the effect this year will be as large (no Favre), but you have been warned.

Late night ratings are below the primetime ratings table.

Overnight broadcast primetime ratings for Monday, September 27, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC Dancing with the Stars 4.0 11 19.359
CBS How I Met Your Mother 3.8 11 8.971
FOX House 3.6 10 9.897
NBC Chuck 1.9 5 5.265
CW 90210 1.1 3 2.100
8:30 ABC Dancing with the Stars 4.6 12 21.091
FOX House 3.8 10 10.211
CBS Rules of Engagement 3.2 8 8.143
NBC Chuck 2.0 5 5.376
CW 90210 1.0 2 1.839
9:00 ABC Dancing with the Stars 5.2 13 22.423
CBS Two and a Half Men 4.8 12 13.868
NBC The Event 2.9 7 8.893
FOX Lone Star 1.6 4 4.526
CW Gossip Girl 1.0 2 1.746
9:30 ABC Dancing with the Stars 5.4 13 23.415
CBS Mike & Molly 3.7 9 11.213
NBC The Event 2.9 7 9.063
CW Gossip Girl 1.0 2 1.818
FOX Lone Star 0.9 2 3.040
10:00 CBS Hawaii Five-0 3.6 9 12.554
ABC Castle 3.4 9 13.500
NBC Chase 2.1 5 6.492
10:30 CBS Hawaii Five-0 3.4 9 12.131
ABC Castle 2.9 8 11.218
NBC Chase 2.1 6 6.234

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Late night results via NBC:

In Late-Night Metered Markets Monday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.6/6; and ABC's combo of "Nightline," 3.5/8; and "Jimmy Kimmel Live," 1.8/6.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.7/3; "Nightline," 1.2/4; and "Jimmy Kimmel Live," 0.7/4.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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