Ratings Notes for TBS, TNT, Cartoon Network, Adult Swim and truTV + DVR #s for ‘The Closer,’ ‘Rizzoli & Isles’
via ratings notes from Turner:
TNT enjoyed a tremendous third quarter, driven by the strength of original series like Rizzoli & Isles and The Closer, which rank as ad-supported cable’s #1 and #2 series of all timeamong viewers and households. The two series also ranked as the top scripted series on all of television in delivery of total viewers and households for the quarter.
TNT’s primetime and total day audience deliveries grew 7% over Q3 2009. TNT also scored yet another quarterly victory in its target demographic as ad-supported cable’s #1 network among adults 25-54 in total day, a demo the network is on pace to win for the year. In addition, TNT claimed 17 of ad-supported cable’s Top 25 telecasts for the quarter in delivery of total viewers.
According to Live + 7 data through Sept. 6, the phenomenal first season of Rizzoli & Isles is averaging 8.8 million viewers and 6.5 million households. The Closer, which is in its sixth season, is enjoying its best numbers ever, with 8.6 million viewers and 6.3 million households in Live + 7, up 5% and 8%, respectively, over last season. This marks the first time in ad-supported cable history that a network has claimed two shows averaging more than 8 million viewers.
TNT’s The Closer and Rizzoli & Isles each passed the 9.3 million mark with their Sept. 6 episodes, according to newly released Live + 7 data. The Closer garnered 9,380,000 viewers to rank as ad-supported cable’s #1 scripted series telecast of the quarter and The Closer’s biggest episode of the season. Rizzoli & Isles scored 9,302,000 viewers with its Sept. 6 episode, marking the third time this year the series has garnered more than 9 million. It previously eclipsed that mark with the Aug. 9 episode (9,340,000) and the July 12 premiere (9,049,000), which ranks as ad-supported cable’s most successful series launch of all time.
In its third season, TNT’s Leverage performed extremely well in its new Sunday timeslot, averaging 4.5 million viewers. The series, which commands a fiercely loyal audience as indicated by its strong performance in Live + 7, grew its delivery of adults 18-49 by 5% over the second season.
TNT’s Tuesday night originals, HawthoRNe and Memphis Beat, delivered strong numbers. New series Memphis Beat scored a remarkable 4.7 million viewers in its debut season and ranks among ad-supported cable’s Top 10 new series of the summer. HawthoRNe, meanwhile, averaged 3.7 million viewers this summer.
TNT has renewed The Closer, Rizzoli & Isles, Leverage, HawthoRNe and Memphis Beat for additional seasons.
After finishing its biggest summer ever, truTV scored its most-watched third quarter ever in primetime delivery of two of the network’s key demos: adults 18-49 (555,000) and men 18-49 (308,000). truTV ranked among ad-supported cable’s Top 10 networks in primetime delivery of men 18-49 for the quarter. The network is also on track to score its best year ever among key adult and male demos.
In setting its personal best for the quarter, truTV displayed solid growth, with its average of 1.1 million viewers up 6% over Q3 2009, while adults 18-49 and men 18-49 were up 7%.
truTV’s original series – including All Worked Up, Hardcore Pawn, Operation Repo, The Smoking Gun Presents: World’s Dumbest…, It Only Hurts When I Laugh and Top 20 Most Shocking – have frequently ranked among cable’s Top 5 entertainment programs in their timeslots. The Aug. 9 season finale of All Worked Up delivered 2.4 million viewers, while the Aug. 16 premiere of Hardcore Pawn chalked up the network’s biggest series launch ever, with 2 million viewers.
Adult Swim ranks #1 among all ad-supported cable for total day delivery of adults 18-34 and adults 18-49.
Compared to Q3’09, Adult Swim saw a 7% total day delivery growth among adults 18-34 (484,000) and a 7% increase among adults 18-49 (667,000).
Among the network’s programming, Season 3 premieres of The Boondocks (Sundays, 11:30 p.m.), saw 31% rating increases with adults 18-34 and 33% rise for adults 18-49 compared to the same time period last year. The premieres of Fullmetal: Brotherhood (Saturdays, 12 a.m.) saw a 25% rating increase among adults 18-34 and 33% lift for adults 18-49 versus last year’s same time period.
Adultswim.com reached a record high in unique visitors during the month of July 2010 (1.6 million).
Cartoon Network grew in prime (M-Su 8pm-10pm) versus Q3 ‘09 figures, with 12% delivery growth among kids 2-11 (749,000), while kids 6-11 also saw growth (492,000).
• Total Day delivery was also up 12% with kids 2-11.
Cartoon Network was the #1 destination on Monday nights (8p-10p) on all television for boys 2-11, boys 6-11, and boys 9-14 in Q3 ‘10.
• Overall, Monday nights (7p-10p) have grown an average +57% with kids 2-11, +40% with kids 6-11, and +35% with kids 9-14 over the same time period in 2009.
• New series Adventure Time at 8p continued to post strong gains over the prior year time period, up an average +71% with kids 2-11, +57% with kids 6-11, and +50% with kids 9-14.
• At 9p, new series Total Drama World Tour posted +56% average gains over the prior year time period with kids 2-11, +49% average gains with kids 6-11, and +74% average gains with kids 9-14.
• At 7p on Monday, the new animated series Scooby Doo: Mystery Incorporated has grown an average +90% with kids 2-11, +61% with kids 6-11, and +37% with kids 9-14 over the prior year time period.
• After just three weeks, Regular Show (8:15-8:30pm) and Mad (8:30-8:45pm), which began airing on Monday 9/6, are already generating strong results. Regular Show is up +46% among with kids 2-11, +51% among kids 6-11, and +53% with kids 9-14 versus the same time period in 2009, while Mad achieved year-to-year gains of +15% among kids 2-11, +20% with kids 6-11, and +50% with kids 9-14.
On Saturday nights (8p-10p), Cartoon Network’s new home for family movies achieved kids 2-11 average delivery growth (781,000) of +86% and kids 6-11 delivery growth (500,000) of +61%.
The series premiere of Sym-bionic Titans (Friday, 9/17 at 8p) saw a delivery increase of +33% among kids 2-11, +41% with kids 6-11 and +75% among kids 9-14 versus last year same time period. The Season 3 premiere of Star Wars: Clone Wars also saw growth over the same time period last year with gains of +51% among kids 2-11, +85% with kids 6-11 and +158% among kids 9-14.
TBS’s Wednesday night lineup continued to dominate in sitcoms, with Tyler Perry’s Meet the Browns ranking as ad-supported cable’s top sitcom for Q3 2010 among total viewers, and adults 18-49. Are We There Yet? ranked as the #2 sitcom among adults 18-49 (behind Meet the Browns).
Tyler Perry’s Meet the Browns and Are We There Yet? ranked as the top two primetime series on all of television among African-American total viewers and adults 18-49 for the quarter. Meet the Browns is also #1 among African-American adults 18-34.