Still Sleepy? CNN’s ‘American Morning’ Falls To Its Lowest Quarter Ever For Viewership & Adults 25-54

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Add another show to new head of CNN US Ken Jautz list of things to fix. CNN’s 6-9am wake up show American Morning just had its worst quarter ever for average viewership and the news advertiser target adults 25-54 demo. In the third quarter of 2010, the show was down 36% in viewership and 29% in the 25-54 demo vs. the third quarter of 2009.

Here’s a rundown of American Morning’s quarterly numbers since its debut:

Period Dates P 2+ P 25-54
(000s) (000s)
3Q’10 !06/28/10-09/24/10 287 113
4Q’07 10/01/07-12/30/07 368 129
1Q’10 12/28/09-03/28/10 354 133
4Q’09 09/28/09-12/27/09 379 134
2Q’10 03/29/10-06/27/10 335 138
4Q’05 09/26/05-12/25/05 493 144
2Q’08 03/31/08-06/29/08 411 148
1Q’06 12/26/05-03/26/06 422 149
3Q’07 07/02/07-09/30/07 404 149
4Q’04 09/27/04-12/26/04 495 151
1Q’05 12/27/04-03/27/05 481 152
3Q’04 06/28/04-09/26/04 491 153
2Q’04 03/29/04-06/27/04 487 154
2Q’07 04/02/07-07/01/07 395 154
1Q’07 01/01/07-04/01/07 372 155
1Q’08 12/31/07-03/30/08 413 155
2Q’05 03/28/05-06/26/05 474 156
2Q’06 03/27/06-06/25/06 389 156
2Q’09 03/30/09-06/28/09 462 159
3Q’09 06/29/09-09/27/09 447 160
4Q’06 09/25/06-12/31/06 402 169
3Q’08 06/30/08-09/28/08 463 174
3Q’03 06/30/03-09/28/03 510 182
1Q’09 12/29/08-03/29/09 504 187
1Q’04 12/29/03-03/28/04 507 191
3Q’06 06/26/06-09/24/06 487 191
2Q’02 04/01/02-06/30/02 459 192
4Q’03 09/29/03-12/28/03 484 193
3Q’02 07/01/02-09/29/02 470 213
1Q’02 12/31/01-03/31/02 504 221
4Q’08 09/29/08-12/28/08 599 247
4Q’02 09/30/02-12/29/02 595 248
3Q’05 06/27/05-09/25/05 690 253
2Q’03 03/31/03-06/29/03 853 373
1Q’03 12/30/02-03/30/03 848 407
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