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TV Ratings Tuesday: No Ordinary Family Premieres Well; Glee, Hope, NCIS:LA Up; Dancing, Biggest Loser, Parenthood Fall

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September 29th, 2010

Scoreboard FOX CBS ABC NBC Uni CW
Adults 18-49: Rating/Share 4.2/12 3.4/9 3.0/8 2.5/7 1.7/5 0.9/2
Adults 18-34: Rating/Share 4.5/14 2.1/6 2.1/6 1.8/5 1.9/6 1.0/3
Total Viewers (million) 9.684 16.027 12.267 6.372 4.267 1.698


The super heroes of No Ordinary Family premiered with ABC's best new series rating so far this fall, a 3.1 for adults 18-49. That was down 40% from the premiere of the shooting star that was V, but the first rookie debut to not immediately Go On the critical list for them. Dancing with the Stars: Results fell 16% vs. last week to a 3.7 adults 18-49 rating. Detroit 1-8-7 may be slipping towards the morgue, its 2.2 adults 18-49 rating was down 4% from last week.

Glee's 5.8 adults 18-49 rating (Britney Spears aided!) was up 4% from last week to a series high. Last night's Glee was Fox's highest rated Fall live-action comedy telecast in eight years among Adults 18-49 (since 10/29/02, That 70's Show) and nine years among Total Viewers (since 11/18/01, Malcolm in the Middle).

Raising Hope rose 3% to a 3.2 adults 18-49 rating. Running Wilde didn't share in the Fox fun though, falling 13% to a 2.1 adults 18-49 rating.

Note that both Detroit 1-8-7 and Raising Hope had overruns from the earlier (and more highly rated) hour, increasing the chances they will be adjusted down in the final ratings.

The season premiere of The Good Wife drew a 2.5 adults 18-49 rating. That was down 19% from its season premiere last fall (9/22).  NCIS was stable vs. last week with a 4.0 adults 18-49 rating, while NCIS: LA rose 9% to a 3.7 rating vs. its 2 hour premiere last week.

NBC's The Biggest Loser fell 7% vs. last week to a 2.7 adults 18-49 rating, while at 10pm Parenthood's 2.0 adults 18-49 rating was down 17% vs. last week to a series low for an original episode.

The CW's One Tree Hill 1.6 women 18-34 rating was down a tenth of a point (6%) from last week, while Life Unexpected's 1.1 women 18-34 rating was down two tenths (15%) .

Fox topped the night with the advertiser and revenue important adults 18-49 ratings, while CBS lead with average viewership.

Late night results are below the primetime table.

Broadcast primetime ratings for Tuesday, September 28, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX Glee 5.8 17 13.138
CBS NCIS 3.8 11 17.841
ABC No Ordinary Family (premiere) 2.9 9 10.079
NBC The Biggest Loser 2.3 7 6.577
CW One Tree Hill 0.9 3 1.850
8:30 FOX Glee 5.8 16 13.379
CBS NCIS 4.2 11 19.636
ABC No Ordinary Family (premiere) 3.3 9 11.010
NBC The Biggest Loser 2.5 7 6.917
CW One Tree Hill 0.9 3 1.792
9:00 CBS NCIS: LA 3.8 10 16.649
ABC Dancing with the Stars 3.5 9 16.448
FOX Raising Hope 3.2 9 7.482
NBC The Biggest Loser 3.0 8 7.630
CW Life Unexpected 0.8 2 1.639
9:30 ABC Dancing with the Stars 3.9 10 17.738
CBS NCIS: LA 3.6 10 16.250
NBC The Biggest Loser 2.9 8 7.416
FOX Running Wilde 2.1 5 4.737
CW Life Unexpected 0.7 2 1.511
10:00 CBS The Good Wife (premiere) 2.6 7 13.295
ABC Detroit 1-8-7 2.4 7 10.143
NBC Parenthood 2.1 6 5.047
10:30 CBS The Good Wife (premiere) 2.4 7 12.492
ABC Detroit 1-8-7 2.0 6 8.183
NBC Parenthood 1.8 5 4.646

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via NBC press note:

In Late-Night Metered Markets Tuesday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 3.0/8; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.6/5.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.9/4; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.5/3).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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