Discovery en Español Dominates Over Sports Scoring Best Q3 Since 2005

Categories: Network TV Press Releases

Written By

September 30th, 2010

via press release:

DISCOVERY EN ESPAÑOL DOMINATES OVER SPORTS SCORING BEST Q3 EVER SINCE 2005

Network Delivers Yet another Winning Quarter

Miami, Florida, September 29, 2010 – Continuing to build on what has been the network’s most watched year ever, Discovery en Español (DSCE) posted its highest Q3 ever since being measured in 2005 in HHs, A18-49, M18-49, and W18-49. Viewers continued to flock to Discovery en Español for another successful quarter, even while up against popular sports tournaments including the Copa Libertadores semifinals and finals.

The third quarter’s growth over Q3 2009 was significant, with double digit increases in HHs (+28%), A18-49 (+28%), and M18-49 (+42%). The W18-49 demographic also saw an increase of 7% in this same time period.

“These results build on a growth trend that position our brand as a clear leader in Hispanic Pay-TV.  We not only consistently rank as the #2 Hispanic Pay-TV network but have three successful growth quarters as compared to 2009 and can boast of 4 consecutive years of year over year double digit growth,” said Victor Parada, Vice President of Ad Sales for Discovery Networks U.S. Hispanic Group.

Hispanic Pay TV Network Growth Q3'10 vs. Q3 '09 Mon-Sun 7p-11p (000’s)- Ranked Among A18-49

HHs A18-49 M18-49 W18-49
DSCE +28% +28% +42% +7%
FSE +38% +38% +39% +33%
mun2 +35% +15% +28% -11%
GALA +5% +7% +3% +15%
ESPN D -35% -37% -38% -33%
GolTV -29% -38% -33% -50%

Source: Live+SD, NHIH, Galaxy Explorer, Mon-Sun 7p-11p, Q3 ’09 vs. Q3 ’10, 000s

Some of the specials that topped-off the quarter and drove audience numbers include:

Profecias de 2012 (2012 Apocalypse)

Sunday 08/29 at 9 pm (delivered 147K A18-49). Ranked as the #1 Pay-TV Network in its time period among all primary demos, beating broadcasters TV Azteca among A18-49 and W18-49 and Estrella TV among all primary demos.

El Caso Colosio (network original production)

Sunday 08/08 at 10 pm (delivered 137K A18-49). Ranked as the #1 Pay-TV Network in its time period, beating broadcasters TV Azteca and Estrella TV among all primary demos.

Exodus: Biblical Mysteries Explained

Sunday 09/26 at 10pm (delivered 140K A18-49). Ranked #1 in its time period, beating broadcaster Estrella TV across the board.

The top contender for Discovery en Español in the series category in Q3 '10 was:
DSCE's Saturday's - Crudo y Sin Censura

Saturdays at 10 pm (delivered 77K A18-49 on average). Ranked as the #1 Pay-TV Network in its time period across the board, beating broadcasters TV Azteca and Estrella TV among A18-49 and M18-49.

Also Notable:

The debut of Norte A Sur (Sat 09/25 at 9:30 pm), a network original series based on a product integration project with Levi Strauss, topped Pay-TV in its time period among Men 18-49 and ranked #2 among Adults 18-49. The opening night brought in a solid 100K Adults18-49 viewers and 81K Men18-49, for a promising start to the series and a great close to the quarter.

Rank among Hispanic Pay-TV Networks

Q3 ’10- Based on Mon-Sun 7p-11p (000’s)- Ranked Among A18-49

HHs A18-49 M18-49 W18-49
DSCE 50 50 34 16
GALA 92 92 61 31
FSE 33 33 25 8
mun2 35 31 23 8
ESPN D 28 26 20 6
Tr3s 15 11 6 5
GolTV 5 5 4 1

Source: Live+SD, NHIH, Galaxy Explorer, Mon-Sun 7p-11p, Q3 ’10, 000s

For Discovery en Español programming information, interactive games and more, viewers may log onto www.discoveryenespanol.com.

About Discovery en Español

Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. Discovery en Español is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries.For more information, visit discoveryenespanol.com.

 
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