via press release:
SYFY’SHALLOWEEN LIVE, CABLE'S #1 HALLOWEEN EVENT, RETURNS WITH THE DODGE BRAND AS THE FIRST-EVER PRESENTING SPONSOR
NEW YORK – September 30, 2010 -- Syfy today announced its first ever partnership with the Dodge brand as the presenting sponsor of the popular Halloween traditionHalloween Live and the annual 31 Days of Halloween programming franchise.
Said Chris Czarkowski, Vice President, Ad Sales, Syfy: “Halloween has always been a major event for our network, and we're thrilled Dodge has partnered with us this October.Halloween Live is the perfect platform to bring to life the innovative technology behind the Dodge Grand Caravan.”
As part of the title partnership, the Dodge Grand Caravan will have a significant presence both on-air and online, all month long. On Halloween night, the Grand Caravan will play an integral role throughout theHalloween Live event, as the minivan’s technology will be used to enhance the TAPS team’s hunt throughout the 6 hours. Online, consumers can join the hunt via multi-camera online video feeds, live chats with the TAPS team members and the return of the “Panic Button” for web watchers to alert the team about something they are seeing live.
Airing Sunday, October 31, from 7PM-1AM (ET/PT),Halloween Live features cast members from the entire Ghost Hunters franchise (as well as some other special guests), who will team up to take on the haunts at the inimitable Buffalo Central Terminal in Buffalo, New York. Built in 1929 and abandoned 50 years later, the Terminal was once a bustling, 14-story combination office tower and train station. Now, this decaying art deco masterpiece is a potent hotbed of paranormal activity. Ghost Hunters, Ghost Hunters International and Ghost Hunters Academy are produced in association with Craig Piligian's Pilgrim Films and Television ( , , In Harm’s Way). Piligian and Thomas Thayer, along with Rob Katz and Alan David, serve as executive producers.
31 Days of Halloween features more than 600 hours of bone-chilling programming such as the Saturday Original Movies Monsterwolf, featuring Robert Picardo (Star Trek: Voyager) and Jason London (Wildfire) battling a Native American animal spirit, on October 9 at 9PM (ET/PT), and Red, premiering October 30 at 9PM (ET/PT), starring Felicia Day (Buffy the Vampire Slayer) as a werewolf-hunting descendant of Little Red Riding Hood.
Dodge is a full line of cars, minivans and SUVs that are agile, daring, sensible and inventive. The brand is on a tear for the 2011 model year, redefining itself with six all-new or significantly redesigned new vehicles, introducing new lifestyle packages designed to better meet the needs of its customers, launching catchy new ads that have started conversations with owners and potential owners, actively participating in new events and sponsorships and developing relationships with its long-loyal enthusiast base, as well as reaching out to customers who want cars that leave them wanting more.
The Dodge product line includes the Dodge Caliber, Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro and Dodge Viper SRT10®. Between the end of this year and early next, the brand will fill dealer showrooms with a vast array of new and updated products. The all-new Dodge Durango will lead the charge, followed by the all-new Dodge Charger and significantly revamped Grand Caravan, Journey, Avenger and Challenger.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)