Telefutura Kicks Off First Week Of 2010/2011 Season As The #2 Spanish-Language Network During Spanish-Language Prime Among Adults 18-49 And Adults 18-34; Beating Telemundo

Categories: Network TV Press Releases

Written By

September 30th, 2010

via press release:

TELEFUTURA KICKS OFF FIRST WEEK OF 2010/2011 SEASON AS THE #2 SPANISH-LANGUAGE NETWORK DURING SPANISH-LANGUAGE PRIME AMONG ADULTS 18-49 AND ADULTS 18-34; BEATING TELEMUNDO

TeleFutura Stations in Key Markets Across the Nation Take #2 Spot in Spanish-Language Prime, Beating Telemundo Among Total Viewers 2+, Adults 18-49 and Adults 18-34



MIAMI, FL, SEPTEMBER 30, 2010 – TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, announced today that it has kicked off the 2010/2011 Season as the #2 Spanish-language television network in Spanish-language prime (Mon-Sun 7pm-11pm), beating Telemundo among key demographics including Adults 18-49 (TF 424,000 vs. TEL 376,000; +13% Adv.) and Adults 18-34 (TF 260,000 vs. TEL 224,000; +16% Adv).

“Coming off a successful 2009/2010 Season and starting off the new season on such a high note, reinforces the momentum our network is experiencing as we prepare to further this success with the launch of the highly anticipated premiere of ‘India’ next Tuesday,” said Bert Medina, senior vice-president and operating manager for TeleFutura.

Programming Highlights:

TeleFutura’s 10pm series “Rosario Tijeras,” now in its 11th week:

  • Generated 1.3 million Total Viewers 2+, 894,000 Adults 18-49 and 559,000 Adults 18-34.
  • Delivered its highest weekly performance levels among Total Viewers 2+, Adults 18-49 and Adults 18-34 since premiering on 07/12/10.
  • Marked its third consecutive week of audience growth among Total Viewers 2+, Adults 18-49 and Adults 18-34.
  • Continued to out-deliver Telemundo’s “Alguien Te Mira” by triple-digit margins among Total Viewers 2+ (TF 1.3 million vs. TEL 570,000; +126% Adv.), Adults 18-49 (TF 894,000 vs. TEL 298,000; +200% Adv.) and Adults 18-34 (TF 559,000 vs. TEL 174,000; +221% Adv.).
  • Out-performed every novela telecast on Telemundo in the first week of the 2010/2011 Season among Total Viewers 2+, Adults 18-49 and Adults 18-34.

Week 09/20/10-09/26/10 Average Audience (000)

PROGRAM  NAME Total Viewers 2+ Adults

18-34

Adults

18-49

Men

18-34

Men

18-49

Women

18-34

Women

18-49

Persons

12-34

TF "ROSARIO TIJERAS" 1,289 559 894 304 474 255 420 633
TEL "CARTEL II" 763 243 448 152 261 91 187 259
TEL "EL CLON" 1,029 347 556 116 198 230 358 397
TEL "FANTASMA DE ELENA" 725 238 375 83 120 156 255 282
TEL "ALGUIEN TE MIRA" 570 174 298 76 131 98 167 201

Source: The Nielsen Company, NPM.  Live+SD.

  • Additionally, “Rosario Tijeras” grew its audience by single to double-digit margins among Total Viewers 2+ (1.3 million vs. 1.2 million; +7%), Adults 18-49 (894,000 vs. 818,000; +9%) and Adults 18-34 (559,000 vs. 492,000; +14%) versus the previous week (09/13/10-09/19/10).

Additional Programming Highlights:

  • In the 1st week of the 2010/2011 Season TeleFutura out-performed Telemundo during weekend prime (Sat-Sun 7pm-11pm) making it the 4th consecutive weekend among Total Viewers 2+ (TF 722,000 vs. TEL 460,000; +57% Adv.), Adults 18-49 (TF 452,000 vs. TEL 263,000; +72% Adv.) and Adults 18-34 (TF 286,000 vs. TEL 155,000; +85% Adv.).

ü TeleFutura’s Saturday (09/25/2010, 7pm-11pm) airing of “Cineplex 3: Muerte al Acecho,” (The Walking Dead) “Fútbol Liga Mexicana” featuring the Pachuca vs. Estudiantes game,  and “Cine de las Estrellas” (All-Star Cinema) featuring “Brujas” (In Bruges) delivered more Total Viewers 2+ (TF 499,000 vs. TEL 364,000; +37% Adv.), Adults 18-49 (TF 305,000 vs. TEL 222,000; +37% Adv.) and Adults 18-34 (TF 204,000 vs. TEL 133,000; +53% Adv.) than Telemundo’s “Cine de Impacto: Eragon,” “Antesala,” the special edition of “Fútbol Estelar: Tigres vs. Chivas” and “Fútbol Estelar II: Atlas vs. Puebla.”

ü Sunday’s (09/26, 7pm-11pm) primetime programming block on TeleFutura including the special “Famosos en la Controversia” (Celebrities in Controversy), “Cine de las Estrellas” featuring “The Bourne Identity” and “Rompiendo Los Límites” (Whacked Out Sports) beat Telemundo’s line-up which included a special airing of “Alguien Te Mira,” “Cine Nuestro Sun: Picardía Mexicana I” and “Cine Nuestro Sun II: Picardía Mexicana II” among Total Viewers 2+ (TF 945,000 vs. TEL 555,000; +70% Adv.), Adults 18-49 (TF 598,000 vs. TEL 304,000; +97% Adv.) and Adults 18-34 (TF 368,000 vs. TEL 178,000; +107% Adv.).

ü In a head-to-head comparison at 7pm, “Famosos en la Controversia 2010”, out-performed the special airing of Telemundo’s “Alguien Te Mira” by triple-digit margins among all key demographics that included Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34.

Source: The Nielsen Company, NPM.  Live+SD.  Data for the week of 09/20/10-09/26/10 is based on strict daypart. Spanish-language prime is based on Mon-Sun 7pm-11pm. TF “Rosario Tijeras” and TEL’s novelas are based on program avgs.  Weekend data Sat-Sun 7pm-11pm are based on strict daypart. TF 4th consecutive weekend out-delivering Telemundo is based on (08/30/10-09/05/10). Telemundo reported lower coverage levels during primetime on Sunday, 09/26/2010 due to its airing of the NFL Game between NY Jets vs. Miami Dolphins in the following markets: LA, NY, Miami, Chicago and Dallas.

Local Market Highlights:

  • Locally, TeleFutura out-performed Telemundo in Monday-Sunday Spanish-language primetime (Mon-Sun, 7:00pm-11:00pm) in the following markets:

o   Among Total Viewers 2+ and Adults 18-49: Los Angeles, Houston, Dallas, Phoenix, San Francisco and Sacramento

o   Among Adults 18-34 and Persons 12-34: Los Angeles, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

  • Locally, TeleFutura out-performed Telemundo in Monday-Friday Spanish-language primetime (Mon-Fri, 7:00pm-11:00pm) in the following markets:

o   Among Total Viewers 2+: Los Angeles, Houston, Phoenix, San Francisco and Sacramento

o   Among Adults 18-49, 18-34 and Persons 12-34: Los Angeles, Houston, Dallas, Phoenix, San Francisco and Sacramento

Additional Local Market Highlights:

  • Locally, Telemundo aired NBC’s Sunday Night NFL game between the Jets and Dolphins in five markets (Los Angeles, New York, Miami, Chicago and Dallas).  TeleFutura out-performed NFL on Telemundo during the time period among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34 in all five markets.

o   In Los Angeles, TeleFutura had 3.5 times more Total Viewers 2+ than Telemundo, 3 times more Adults 18-49, 9 times more Adults 18-34 and 8 times more Persons 12-34.

o   In New York, TeleFutura had 3 times more Total Viewers 2+ than Telemundo, 5 times more Adults 18-49, 5 times more Adults 18-34 and 4 times more Persons 12-34.

o   In Miami, TeleFutura out-performed Telemundo by 44% among Total Viewers 2+, by 67% among Adults 18-49, by 67% among Adults 18-34 and by 50% among Persons 12-34.

o   In Chicago, TeleFutura had 16 times more Total Viewers 2+ than Telemundo, 8 times more Adults 18-49, 10 times more Adults 18-34 and 8 times more Persons 12-34.

o   In Dallas, TeleFutura had 15 times more Total Viewers 2+ than Telemundo, 8 times more Adults 18-49, 10 times more Adults 18-34 and 8 times more Persons 12-34.

Source: The Nielsen Company, NSI Ratings (9/20/2010-9/26/2010) Monday through Sunday 7-11pm E/PT 6-10 pm Central, Monday through Friday 7-11pm E/PT 6-10 Central.  NFL on Telemundo aired live across time zones 8:15pm-12am ET. Live+SD.

 
© 2014 Tribune Digital Ventures