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TV Ratings Thursday: My Generation Crashes; 30 Rock Steady; Most Shows Fall

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October 1st, 2010

Scoreboard CBS ABC NBC FOX Uni CW
rating/Share: Adults 18-49 3.3/10 2.8/6 2.3/7 2.2/6 1.7/5 1.3/4
Rating/Share: Adults 18-34 2.0/7 2.7/9 2.5/8 1.8/6 1.9/6 1.4/4
Total Viewers (million) 13.191 8.068 5.115 7.502 4.141 2.965

ABC's My Generation, assumed certain to be cancelled since its premiere, plummeted to just a 1.1 adults 18-49 rating, dow 32% from its already low (1.6) premiere rating. Grey's Anatomy followed it down, falling 19% to a 4.4 adults 18-49 rating, its lowest Fall original telecast ever. Private Practice fell just 9% vs. its premiere to a 2.9 rating. (However, in the Retentionista bizarro world, it improved!)

On CBS, even the great and powerful Woz couldn't save The Big Bang Theory from falling 12% to a 4.3 adults 18-49 rating (maybe it would have been more without Woz!). $#*! My Dad Says fell to a 3.2 adults 18-49 rating, down 18%. CSI fell 12% from its premiere to a 3.0 rating for adults 18-49. The Mentalist slipped 12% to a 3.0 adults 18-49 rating.

Fox shows fared better than most vs. their premieres. Bones fell "just" 7% vs. last week to a 2.5 adults 18-49 rating. While Fringe fell 10% to a 1.9 rating.

On NBC, without Betty White, Community fell 14% vs. its premiere to a 1.9 adults 18-49 rating. The only Thursday show to hold steady vs. its premiere, 30 Rock scored another 2.6 adults 18-49 rating. The Office's 3.7 adults 18-49 rating was down 14% from its premiere. Outsourced fell 20% vs. its premiere to a 2.8 rating. It wasn't its premiere last week, but The Apprentice held even with a 1.4 rating, which ties the series all time low.

On the CW, Vampire Diaries slipped a tenth of a ratings point in the CW target women 18-34 demo to a 2.5 rating. Nikita fell to a 1.1 rating for women 18-34, down 15% from last week's 1.3.

Overnight ratings for Thursday, September 30, 2010

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millions)
8:00 CBS The Big Bang Theory 4.3 14 12.966
FOX Bones 2.4 8 9.182
NBC Community 1.9 6 4.514
CW The Vampire Diaries 1.5 5 3.230
ABC My Generation 1.1 4 4.135
8:30 CBS $#*! My Dad Says 3.2 10 10.443
FOX Bones 2.6 8 9.945
NBC 30 Rock 2.6 8 5.688
CW The Vampire Diaries 1.5 4 3.148
ABC My Generation 1.1 3 3.740
9:00 ABC Grey's Anatomy 4.3 12 11.836
NBC The Office 3.7 10 7.300
CBS CSI: Crime Scene Investigation 3.0 8 13.254
FOX Fringe 1.9 5 5.393
CW Nikita 1.1 3 2.775
9:30 ABC Grey's Anatomy 4.6 12 12.627
CBS CSI: Crime Scene Investigation 3.0 8 13.379
NBC Outsourced 2.8 7 5.805
FOX Fringe 2.0 5 5.488
CW Nikita 1.0 3 2.709
10:00 CBS The Mentalist 3.0 9 14.695
ABC Private Practice 3.0 9 8.453
NBC The Apprentice 1.4 4 3.633
10:30 CBS The Mentalist 2.9 9 14.408
ABC Private Practice 2.7 8 7.615
NBC The Apprentice 1.4 4 3.748

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via NBC press note:

In Late-Night Metered Markets Thursday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 3.1/8; and ABC's combo of "Nightline," 3.2/8; and "Jimmy Kimmel Live," 1.5/5.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.9/4; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.6/6). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) trailed "Late Late Show" (0.6/4).
  • At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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