TV Ratings Friday: Medium, Smallville, CSI:NY, Supernatural, Good Guys, Outlaw, Blue Bloods All Fall

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October 2nd, 2010

Rating/Share: Adults 18-49 1.6/6 1.2/4 1.1/4 1.0/4 0.8/3
Total Viewers (million) 8.84 5.67 4.09 2.36 2.54

Every new scripted show on broadcast fell on Friday night vs. last week's (mostly) premieres.

CBS topped the night in both the adults 18-49 demo and average viewership, but some of its shows are in better shape than others. Medium fell 14% vs. its premiere to just a 1.2 adults 18-49 rating. Even a syndication deal with Lifetime may not be enough to save the show at that level. CSI: NY fell 15% to a 1.7 rating. Blue Bloods held up the best on the night, dropping just 9% to a 2.0 rating to lead the night. Tom Selleck for the win.

Following a House repeat, The Good Guys continued its march to the boneyard, with just a 0.7 adults 18-49 rating, down 22% from last week. It's long odds that the show is still on Friday in November. For a trip down memory lane, Dollhouse scored a 0.8 A18-49 rating last year on the comparable night.

The only question about Outlaw now is when NBC pulls it from the schedule. Its 1.0 adults 18-49 rating was down 9% from its already tiny timeslot premiere last week.

The CW shows followed the rest of the broadcast pack down. Both Smallville and Supernatural fell to a 1.0 adults 18-49 rating, down 23% and 17% from their fast affiliate ratings last Friday. Update: Smallville had a 0.6 rating in the CW target women 18-34 demo, and Supernatural had a 0.9 women 18-34 rating. Those 1.0 adults 18-49 ratings are about where the middle of the bell curve is for CW ratings now, quite good for Friday shows.  If there were local pre-emptions for the CW shows, these ratings are more than likely to be adjusted downward in the final ratings which we will see on Monday.

Overnight broadcast primetime ratings for Friday, October 1, 2010:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millons)
8:00 NBC Dateline NBC (8-10p) 1.3 5 6.16
CBS Medium 1.2 5 5.93
ABC Modern Family (repeat) 1.0 4 3.98
CW Smallville 1.0 4 2.36
FOX House (repeat) 0.8 3 2.57
8:30 ABC The Middle (repeat) 0.8 3 3.18
9:00 CBS CSI:NY 1.7 6 9.67
ABC No Ordinary Family (repeat) 1.3 5 4.14
CW Supernatural 1.0 4 2.35
FOX The Good Guys 0.7 3 2.51
10:00 CBS Blue Bloods 2.0 7 11.21
NBC Outlaw 1.0 4 4.70
ABC 20/20 1.0 4 4.54

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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