BET Networks Posts Blockbuster Year In Ratings, 2009-10 Season The Best In Network History

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via press release:

BET NETWORKS POSTS BLOCKBUSTER YEAR IN RATINGS, MARKING THE 2009-10 SEASON THE BEST IN NETWORK HISTORY

2009-10 is the 2nd Consecutive Season to Post Audience Gains

The Network Ranks in the Top Five Growth Networks Among Black Viewers

BET is the #1 Ad-Supported Cable Network Among Blacks 18-49 for 10 Consecutive BET Seasons

NEW YORK – October 5, 2010 – As BET celebrates its 30th anniversary, the Network announces record breaking ratings. According to Nielsen Media Research, the 2009-10 season was the #1 season in network history, making it the second consecutive season to post strong viewership gains.

Key highlights from the season include:

§         The 2009-10 season ranked #1 in BET history;

§         This is the second consecutive season to post audience gains;

§         Every quarter in the 2009-10 season posted year-over-year audience gains;

§         BET maintains its position as the #1 ad-supported cable network among black households for five consecutive seasons and the #1 ad-supported cable network among blacks 18-49 for 10 consecutive BET seasons; and

§                                             The Network ranks among the top five growth networks among black viewers and is among the top 15 growth networks among adults 18-49.

BET’s original series continue to gain momentum both within their respective franchise and on cable. According to Nielsen Media Research, THE MO’NIQUE SHOW, which debuted last season, became the #1 late night variety show on television among blacks. During the second quarter of 2010, SUNDAY BEST season three was the #1 Sunday 2Q10 original series on cable among blacks averaging a whopping one million black viewers, making it the only 2Q10 cable original series averaging over one million black viewers. The premiere of TREY SONGZ: MY MOMENT IN TIME was among the top 10 primetime original series debuts in Network history. THE FAMILY CREWS ranked as the #1 new BET original series for the season and among black households was the #1 cable reality series on every Sunday night during its 11 episode run. TINY & TOYA season two ranked among the top original series in BET history, for the second consecutive season.

During the 2009-10 BET season, the Network’s music and specials programming also reigned supreme. The BET AWARDS ’10 live premiere on Sunday June 27 set the record as the #1 awards show on television among black viewers for the sixth consecutive year; and garnered 7.4 million total viewers making it the #2 BET telecast of all time, according to Nielsen Media Research. And, the BET AWARDS Franchise is the #1 program in cable television history among black households. 106 & PARK posted year over year gains for each quarter and, in its

10th anniversary year, had its #1 season in Network history. The BET HIP HOP AWARDS ’09 was the #1 hip hop themed telecast in BET history as it was viewed by a staggering 3.8 million viewers, making it the #1 hip hop themed telecast on television for fourth consecutive year. The SOUL TRAIN AWARDS ’09, which also premiered on Centric, was the #1 Soul Train telecast among the Soul Train franchise, was viewed by a record 2.5 million households and almost 4 million viewers. The BET HONORS ’10 was the #1 weeknight entertainment special premiere on an ad-supported cable network during the calendar year among adults 18-49 garnering 1.2 million viewers. CELEBRATION OF GOSPEL ’10 was the #1 religious/gospel telecast on television for the 10th consecutive year and posted strong year over year gains for the fourth successive year. RIP THE RUNWAY ’10 ranked as the #1 fashion-themed telecast on cable with a record two million average viewers.

Additionally, acquisitions continue to deliver significant results to the network’s ratings success. THE GAME continues to set records as the #1 acquired series in BET history while posting time slot gains Monday thru Friday. Led by the premieres of THE WOODLOVE DON’T COST A THING and THE HONEYMOONERS, the third quarter of 2010 primetime movie average was up 12% among adults 18-49 versus the prior season.

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

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