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Cable News Ratings for Friday, October 1, 2010

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October 4th, 2010

Live + Same Day Cable News Daily Ratings for October 1, 2010
P2+ Total Day
FNC – 1,102,000 viewers
CNN – 331,000 viewers
MSNBC – 390,000 viewers
CNBC – 178,000 viewers
HLN - 264,000 viewers

P2+ Prime Time
FNC – 2,028,000 viewers
CNN – 366,000 viewers
MSNBC –831,000 viewers
CNBC – 181,000 viewers
HLN - 382,000 viewers

25-54 Total Day
FNC –276,000 viewers
CNN –91,000 viewers
MSNBC –126,000 viewers
CNBC – a scratch w/52,000 viewers
HLN – 114,000 viewers

25-54 Prime Time
FNC – 454,000 viewers
CNN – 121,000 viewers
MSNBC –261,000 viewers
CNBC – 65,000 viewers
HLN – 99,000 viewers

35-64 Total Day
FNC – 509,000 viewers
CNN – 129,000 viewers
MSNBC – 184,000 viewers
CNBC – 100,000 viewers
HLN – 145,000 viewers

35-64 Prime Time
FNC – 904,000 viewers
CNN – 174,000 viewers
MSNBC –410,000 viewers
CNBC – 105,000 viewers
HLN –167,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 951,000 viewers (290,000) (510,000)
American Morning- 240,000 viewers (83,000) (108,000)
Morning Joe- 370,000 viewers (111,000) (175,000)
Squawk Box- 142,000 viewers (48,000) (90,000)
Morning Express w/ Meade- 397,000 viewers (238,000) (287,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 1,979,000 viewers (521,000) (903,000)
Situation Room—453,000 viewers (86,000) (142,000)
Hardball w/ C. Matthews – 557,000 viewers (107,000) (209,000)
Fast Money (5-5:30PM)– 192,000 viewers (a scratch w/34,000) (102,000)
Options Action (5:30-6PM)– a scratch w/ 112,000 viewers (a scratch w/44,000) (a scratch w/44,000)
Showbiz Tonight — a scratch w/ 154,000 viewers (65,000) (75,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,701,000 viewers (274,000) (604,000)
Situation Room—441,000 viewers (79,000) (128,000)
Ed Show —593,000 viewers (87,000) (276,000)
Mad Money — 135,000 viewers (52,000) (69,000)
Prime News – a scratch w/120,000 viewers (a scratch w/ 44,000) (63,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,571,000 viewers (328,000) (697,000)
John King USA – 369,000 viewers (90,000) (137,000)
Hardball w/ C. Matthews – 645,000 viewers (139,000) (295,000)
Kudlow Report– a scratch w/116,000 viewers (a scratch w/20,000) (a scratch w/34,000)
Issues - 252,000 viewers (85,000) (178,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 2,571,000 viewers (590,000) (1,213,000)
Sanjay Gupta Reports –290,000 viewers (75,000) (135,000)
Countdown w/ K. Olbermann – 1,100,000 viewers (265,000) (524,000)
The Apprentice – 184,000 viewers (a scratch w/ 48,000) (103,000)
Nancy Grace – 528,000 viewers (128,000) (260,000)

9 PM - P2+ (25-54) (35-64)
Hannity–1,972,000 viewers (417,000) (856,000)
Larry King Live —390,000 viewers (127,000) (167,000)
Rachel Maddow Show —1,025,000 viewers (331,000) (546,000)
Bio: Henry Ford – 166,000 viewers (a scratch w/50,000) (93,000)
Joy Behar – 350,000 viewers (65,000) (114,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,535,000 viewers (353,000) (637,000)
Anderson Cooper 360 — 418,000 viewers (162,000) (220,000)
MSNBC Investigates – 368,000 viewers (186,000) (160,000)
American Greed – 194,000 viewers (98,000) (118,000)
Nancy Grace –302,000 viewers (111,000) (142,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,173,000 viewers (319,000) (550,000)
Sanjay Gupta Reports – 319,000 viewers (149,000) (159,000)
MSNBC Investigates —302,000 viewers (149,000) (163,000)
Mad Money - a scratch w/ 107,000 viewers (71,000) (65,000)
Showbiz Tonight-- 374,000 viewers (111,000) (141,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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