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Cable News Ratings for Thursday, September 30, 2010

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October 4th, 2010

Live + Same Day Cable News Daily Ratings for September 30, 2010

P2+ Total Day
FNC – 1,258,,000 viewers
CNN – 373,000 viewers
MSNBC – 428,000 viewers
CNBC – 193,000 viewers
HLN - 279,000 viewers

P2+ Prime Time
FNC – 2,487,000 viewers
CNN – 588,000 viewers
MSNBC –1,079,000 viewers
CNBC – 202,000 viewers
HLN - 484,000 viewers

25-54 Total Day
FNC –317,000 viewers
CNN –111,000 viewers
MSNBC –118,000 viewers
CNBC – 57,000 viewers
HLN – 135,000 viewers

25-54 Prime Time
FNC – 558,000 viewers
CNN – 162,000 viewers
MSNBC –262,000 viewers
CNBC – 86,000 viewers
HLN – 152,000 viewers

35-64 Total Day
FNC – 587,000 viewers
CNN – 159,000 viewers
MSNBC – 199,000 viewers
CNBC – 103,000 viewers
HLN – 176,000 viewers

35-64 Prime Time
FNC – 1,103,000 viewers
CNN – 220,000 viewers
MSNBC –40,000 viewers
CNBC – 97,000 viewers
HLN –238,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,003,000 viewers (333,000) (531,000)
American Morning- 229,000 viewers (108,000) (134,000)
Morning Joe- 437,000 viewers (146,000) (231,000)
Squawk Box- 158,000 viewers (65,000) (117,000)
Morning Express w/ Meade- 372,000 viewers (217,000) (246,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,210,000 viewers (523,000) (1,046,000)
Situation Room—430,000 viewers (73,000) (138,000)
Hardball w/ C. Matthews – 534,000 viewers (112,000) (195,000)
Fast Money– 192,000 viewers (a scratch w/38,000) (113,000)
Showbiz Tonight — a scratch w/ 173,000 viewers (56,000) (79,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,950,000 viewers (332,000) (709,000)
Situation Room—424,000 viewers (100,000) (158,000)
Ed Show —703,000 viewers (129,000) (274,000)
Mad Money — a scratch w/ 104,000 viewers (a scratch w/ 46,000) (65,000)
Prime News – 251,000 viewers (133,000) (153,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,758,000 viewers (338,000) (778,000)
John King USA – 396,000 viewers (114,000) (147,000)
Hardball w/ C. Matthews – 644,000 viewers (127,000) (306,000)
Kudlow Report– a scratch w/110,000 viewers (a scratch w/39,000) (a scratch w/ 49,000)
Issues - 433,000 viewers (149,000) (269,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,165,000 viewers (675,000) (1,367,000)
Sanjay Gupta Reports –530,000 viewers (152,000) (179,000)
Countdown w/ K. Olbermann – 1,188,000 viewers (250,000) (528,000)
Business Nation – 187,000 viewers (100,000) (94,000)
Nancy Grace – 713,000 viewers (181,000) (329,000)

9 PM - P2+ (25-54) (35-64)
Hannity–2,358,000 viewers (528,000) (1,034,000)
Larry King Live —629,000 viewers (144,000) (192,000)
Rachel Maddow Show —1,111,000 viewers (278,000) (459,000)
Liquid Assets: Biz of H2O – 181,000 viewers (80,000) (97,000)
Joy Behar – 420,000 viewers (128,000) (200,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,931,000 viewers (472,000) (900,000)
Anderson Cooper 360 — 607,000 viewers (189,000) (289,000)
Last Word w/ L.O’Donnell – 935,000 viewers (255,000) (389,000)
Madoff Behind Bars – 238,000 viewers (76,000) (98,000)
Nancy Grace –344,000 viewers (150,000) (195,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,454,000 viewers (501,000) (801,000)
Anderson Cooper 360 – 398,000 viewers (154,000) (181,000)
Countdown w/ K. Olbermann —538,000 viewers (169,000) (259,000)
Mad Money - a scratch w/ 72,000 viewers (a scratch w/ 29,000) (a scratch w/46,000)
Showbiz Tonight-- 357,000 viewers (147,000) (202,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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