'IRT: Deadliest Roads' Premiere Garners 3.4 Million Viewers; 'Ice Road Truckers' Season Finale Draws 3.2 Million

Categories: Network TV Press Releases

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October 4th, 2010

via press release:


IRT DEADLIEST ROADS Launch Garners 3.4 Million Total Viewers

Ice Road Truckers Season Four Finale up double digits in Key Demos - Attracts 3.2 Million Total Viewers

NEW YORK, October 4, 2010 – HISTORY® continues its phenomenal ratings success as IRT: Deadliest Roads premiere comes screeching out of the gate, attracting 3.4 million total viewers, as well as 1.8 million Adults 18-49 and 2.1 million Adults 25-54 (History's second-best series launch ever in A25-54 after the recently launched Swamp People).

And Ice Road Truckers Season Four Finale garners double digit growth (vs. Season Three Finale) in Adults 18-49 (+15%) and Adults 25-54 (+13%). As well, 3.2 million total viewers tuned in (+4%).

Ice Road Truckers - SEASON 4 FINALE

Total Viewers:  3.2 million

A18-49:  1.5 million

A25-54:  1.8 million

M18-49:  995,000

M25-54:  1.2 million


HH Rating:  2.4

Total Viewers:  3.4 million

A18-49:  1.8 million

A25-54:  2.1 million

M18-49:  1.1 million

M25-54:  1.3 million

HISTORY® and HISTORY HD® are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, The Universe, Ice Road Truckers, Chasing Mummies, Top Shot and Pawn Stars, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, Moonshot and Life After People. HISTORY has earned four Peabody Awards, eight Primetime Emmy® Awards, 14 News & Documentary Emmy® Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's latest initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.

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