ABC Airs 4 of the Top 10 TV Shows for the Week in Adults 18-49 in Week 2

Categories: Network TV Press Releases

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October 5th, 2010

via press release:

ABC Airs 4 of the Top 10 TV Shows for the Week in Adults 18-49, More

Than Any Other Network, Delivering 4 of the Top 6 Non-Sports Programs

“DWTS” is America’s Most-Watched TV Show for the 2nd Week Running

WEEK No. 2:

Based on Nielsen’s non-sports averages for the week of September 27, 2010, ABC finished No. 2 in Adults 18-49 (2.8/8), beating Fox by 12% (2.5/7) and NBC by 40% (2.0/6).  Also for the 2nd week in a row, the Net took second place overall (all programming) among Total Viewers (9.2 million), while ranking No. 1 with key Women: W18-34 (2.7/9) and W18-49 (3.3/10-tie).

Rankings:  ABC aired 4 of the Top 10 TV shows for the week in Adults 18-49 (more than any other network), delivering 4 of the Top 6 non-sports programs. “Dancing with the Stars” – No. 5 (No. 2 non-sports show), “Modern Family” and “Grey’s Anatomy” tied at No. 7 (No. 4 non-sports shows) and “Desperate Housewives” – No. 9 (No. 6 non-sports show). For the 2nd consecutive week this season, ABC’s “Dancing with the Stars” stood as America’s most-watched TV show overall.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


ABC finished as the most-watched network for the second straight Monday of the 2010-11 TV Season. During prime, ABC outdrew CBS by 6.7 million viewers (18.0 million vs. 11.3 million) and by 8% in Adults 18-49 (4.1/10 vs. 3.8/10).

  • Growing its Monday results year to year for the 2nd week in row, ABC was up over the same night last season by 3.5 million viewers and by 28% in Adults 18-49 (14.5 million and 3.2/8 on 9/28/09)

“Dancing with the Stars” (8:00-10:01 p.m.)

ABC's “Dancing with the Stars” won its 2-hour time period for the 2nd consecutive week with Total Viewers and across all key Women demos (W18-34/W18-49/W25-54).  “DWTS” outperformed CBS’ original comedy block by 10.7 million viewers (21.3 million vs. 10.6 million) and by 23% in Adults 18-49 (4.8/12 vs. 3.9/10).

  • “DWTS” stood as Monday’s No. 1 TV program for the second week in a row in Total Viewers and across all key Women demographics.

  • “Dancing” registered its most-watched-ever Week 2 ever in the Fall and 3rd-highest second week in Adults 18-49, pulling its best young adult number in 3 years (since 10/1/07).
  • For the 1st time ever in-season, “DWTS” grew its overall audience from Week 1 to Week 2 (21.34 million vs. 21.29 million).

“Castle” (10:01-11:00 p.m.)

Castle” grew from its week-ago season premiere in both Total Viewers (11.1 million vs. 10.7 million) and Adults 18-49 (2.8/8 vs. 2.7/7), delivering the program’s best numbers since April – since 4/12/10.

  • ABC’s “Castle” beat CBS’ high-profile reboot, “Hawaii Five-0,” among Women 18-34 (2.9/8 vs. 2.2/6) and Women 18-49 (3.9/10 vs. 3.7/10).
  • “Castle” was up sharply over the series’ performance on the same night last year for the 2nd consecutive week, jumping by nearly 2 million viewers and by 27% in Adults 18-49 (9.2 million and 2.2/6 on 9/28/09).


With its new Tuesday lineup in place, ABC posted huge year-to-year improvement, soaring over the year-ago night (9/29/09) by nearly 4 million viewers (12.3 million vs. 8.4 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/6).

“No Ordinary Family” (8:00-9:00 p.m.)

Despite debuting against fierce established competition in Tuesday’s 8 o’clock hour (opposite Fox’s “Glee,” CBS’ “NCIS” and NBC’s “The Biggest Loser”), ABC’s “No Ordinary Family” was highly competitive, gained audience throughout its premiere and generated enormous year-over-year time period improvement for ABC.

  • In the opening hour of the evening, “No Ordinary Family” debuted with an impressive 10.7 million viewers and a 3.2/9 in Adults 18-49, beating out NBC’s opening hour of “The Biggest Loser” (6.9 million and 2.5/7) by 3.8 million viewers and by 28% in Adults 18-49.  Building audience throughout its telecast, the new series gained 1.0 million viewers (10.2 million to 11.2 million) and 10% in Adults 18-49 (3.0/9 to 3.3/9) from its first half-hour to its second half-hour.

  • More than doubling ABC’s year-ago performance in the hour, “No Ordinary Family” improved the time period by +123% in Total Viewers and by +113% in Adults 18-49 from the same night last year (4.8 million and 1.5/4 on 9/29/09 with an original “Shark Tank”). 

“Dancing with the Stars: The Results” (9:00-10:01 p.m.)

Building on its lead-in and gaining audience throughout its telecast against stiff competition (CBS’ “NCIS: LA,” NBC’s second hour of “The Biggest Loser” and Fox’s “Glee”-fueled comedies “Raising Hope”/”Running Wilde”), ABC’s “Dancing with the Stars: The Results” ranked No. 1 in the 9 o’clock hour for the 2nd week in a row with viewers (17.3 million) and Adults 18-49 (3.8/10).  “DWTS: The Results” towered over its unscripted competition in the time period, topping “The Biggest Loser” (7.5 million and 3.0/8) by 9.8 million viewers and by 28% in Adults 18-49. Grammy-winner Michael Bolton was the second celebrity dancer to be eliminated from the competition this season.

  • “DWTS: The Results” marked its most-watched-ever Episode 2 in the Fall and its 2nd-highest Adult 18-49 number.

“Detroit 1-8-7” (10:01-11:00 p.m.)

Opposite the season premiere of CBS’ “The Good Wife,” ABC’s “Detroit 1-8-7” defeated NBC’s “Parenthood” in the 10 o’clock hour among Total Viewers (+81% - 8.7 million vs. 4.8 million) and Adults 18-49 (+5% - 2.1/6 vs. 2.0/6), outdrawing its NBC drama competition by an even wider margin on their second match-up.  The new ABC drama also ranked No. 2 in the hour for the 2nd straight week with Adults 25-54, defeating NBC’s “Parenthood” by 25% (3.0/8 vs. 2.4/6).

  • “Detroit 1-8-7” improved the hour for ABC year to year in both viewers and young adults, boosting the time period over the same night last year by 16% in Total Viewers and by 5% in Adults 18-49 (Week 2 of “The Forgotten” on 9/29/09 = 7.5 million and 2.0/5).
  • “Detroit 1-8-7” exhibited strong retention of its week-ago series debut with Total Viewers (94%) and Adults 18-49 (91%). In addition, the new ABC police drama retained 100% of its audience among Men 18-49 and built on its debut telecast among Men 25-54 (+4%).


With its season premiere Wednesday lineup, ABC turned in its strongest performance on the evening Leading off the night, ABC’s “The Middle” (8.4 million) finished as the second-most-watched TV show in the 8:00 p.m. half-hour to CBS’ “Survivor: Nicaragua,” outdrawing NBC’s “Undercovers” by 18% (7.1 million) and Fox’s “Hell’s Kitchen” by 45% (5.8 million).  “The Middle” showed impressive retention of its week-ago debut in its new time period among viewers (95%) and young adults (93%).

  • The sophomore comedy generated strong year-to-year time period improvement for ABC, growing the half-hour by 19% in Adults 18-49 from the same night a year ago (2.5/8 vs. 2.1/7 – “Hank” debut).

“Better with You” (8:30-9:30 p.m.)

Continuing to deliver solid lead-in retention for ABC at 8:30 p.m. (88%), “Better with You” (2.2/7) beat its freshman competition in the half-hour among Adults 18-49, NBC’s “Undercovers” (1.7/5), by an even wider margin of 29% on their second matchup (up from a 19% advantage the prior week).  The new ABC comedy held a strong 89% of its week-ago debut audience overall and 88% in Adults 18-49.

“Modern Family” (9:00-9:31 p.m.)

Standing as Wednesday’s definitive No. 1 TV show for the 2nd week in a row, ABC’s “Modern Family” once again dominated its 9:00 p.m. half-hour, beating second-place CBS’ “Criminal Minds” by 31% in Adults 18-49 (4.6/13 vs. 3.5/10).  “Modern Family” rose sharply from its year-ago performance, adding on 1.9 million viewers (11.9 million vs. 10.0 million) and 21% more Adults 18-49 (4.6/13 vs. 3.8/10).

  • “Modern Family” pulled in the series’ 3rd-largest-ever audience (behind only its two season premieres), its 2nd-highest-ever Adult 18-49 number (behind only last week’s season opener) and achieved a new series high with Teens 12-17.

“Cougar Town” (9:31-10:00 p.m.)

At 9:30pm, “Cougar Town” exhibited solid retention of its week-ago season opener among viewers (84% - 7.0 million vs. 8.3 million) and Adults 18-49 (82% - 2.8/8 vs. 3.4/9), pulling in the series’ 2nd-highest number since January in Total Viewers and since early February in Adults 18-49 (behind only the last week’s premiere) – since 1/20/10 and 2/3/10, respectively.

“The Whole Truth” (10:00-11:00 p.m.)

Opposite stiff competition in the final hour of the night from NBC’s highly-promoted debut of “Law & Order: Los Angeles,” ABC’s “The Whole Truth” retained a noteworthy 94% of its week-ago series debut audience (4.6 million vs. 4.9 million).


ABC ran a competitive second on Thursday among Total Viewers (8.1 million) and Adults 18-49 (2.8/8), while finishing No. 1 on the evening for the 2nd week in a row in Adults 18-34 and key Women demos (W18-34/W18-49).

“Grey’s Anatomy” (9:00-10:01 p.m.)

Surging from its lead-in (+229% in Total Viewers/+318% in Adults 18-49), self-starter “Grey’s Anatomy” soared to the top of the 9 o’clock hour to finish as the No. 1 TV show on Thursday for the 2nd week in a row in Adults 18-49Widening its winning advantage in the time period week to week, “Grey’s” (4.6/12) outdelivered runner-up NBC’s comedies by +39% (“The Office”/”Outsourced” – 3.3/9), CBS’ “CSI” by +48% (3.1/8) and Fox’s “Fringe” by +142% (1.9/5).

“Private Practice” (10:01-11:00 p.m.)

In the 10 o’clock hour, ABC’s “Private Practice” paced a close second to CBS’ “The Mentalist” among Adults 18-49, while topping NBC’s “The Apprentice” by 113% (2.8/8 vs. 1.3/4).  For the 2nd consecutive week, “Private Practice” dominated “The Mentalist” with Adults 18-34, leading its CBS drama competition by an even wider margin of 39% on Week 2 of the season (2.5/8 vs. 1.8/6).


Despite facing heavy sports-driven competition on the evening, ABC was up over the prior week’s season premiere Sunday in both Total Viewers (+3% - 9.5 million vs. 9.2 million) and Adults 18-49 (+7% - 3.0/8 vs. 2.8/7).

“Extreme Makeover: Home Edition (8:00-9:00 p.m.)

Building on its lead-in at 8:00 p.m., ABC’s “Extreme Makeover: Home Edition” grew from its week-ago season opener with Total Viewers (8.7 million vs. 8.5 million), Adults 18-34, Adults 25-54 and Kids 2-11.

“Desperate Housewives” (9:00-10:01 p.m.)

Against stiff competition on the night, including another big “Sunday Night Football” contest on NBC (Chicago Bears-NY Giants), a sports-fueled Fox with an NFL primetime overrun and CBS with its time period premiere of “Undercover Boss” and season opener of “CSI: Miami,” ABC’s “Desperate Housewives” registered as Sunday’s No. 1 non-sports television program in Adults 18-49 (4.4/10).  “Housewives” also finished No. 1 against its non-sports competition in its 9 o’clock time slot in Adults 18-49, beating CBS’ slot premiere of “Undercover Boss” by 10% (4.0/10) and Fox’s comedies by 26% (“Family Guy”/”American Dad” = 3.5/8).   For the 2nd week in a row, Housewives stood as Sunday’s No. 1 TV program overall across all key Women demos (W18-34/W18-49/W25-54).

  • For the 2nd year in a row, “Housewives” built its audience from Week 1 to Week 2 of the season in both Total Viewers (13.2 million vs. 13.1 million) and Adults 18-49 (4.4/10 vs. 4.3/10).  In fact on both counts, the ABC drama posted its best results since early January – since 1/10/10.  The show also built on its premiere among key Women (W18-34/W18-49), hitting a 9-month high – since 1/3/10.

“Brothers & Sisters” (10:01-11:00 p.m.)

Opposite the end of the NFL game, ABC’s “Brothers & Sisters” finished as the No. 1 non-sports program in the 10 o’clock hour, beating CBS’ season premiere of “CSI: Miami” by strong margins in Adults 18-34 (+24% - 2.6/7 vs. 2.1/6) and among key Women demos: W18-34 (+48% - 3.7/10 vs. 2.5/7) and W18-49 (+11% - 4.2/11 vs. 3.8/10).

  • Despite facing increased drama competition in the time period, “Brothers & Sisters” was up over its week-ago season premiere in Adults 18-49, Adults 18-34 and Women 18-34. In fact the ABC drama posted its highest young adult numbers since January and its top Women 18-34 number since December – since 1/10/10 and 12/6/09, respectively.


No.1  CBS 3.1   No.1 CBS    11,850,000

No.2  FOX 2.8   No.2 ABC     9,160,000

No.3  NBC 2.7   No.3 NBC     8,130,000

No.4  ABC 2.6   No.4 FOX     7,120,000

No.5  CW  1.1   No.5 CW      2,280,000

Source:  The Nielsen Company (National, Live+ Same Day Program Ratings), week of 9/27/10, unless stated otherwise.

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