Disney Channel is TV’s No. 1 Network in Total Day for the 16th Consecutive Week Among Tweens 9-14; Delivers TV’s Top 5 Telecasts in the Key Demo



via press release:

Weekly Ratings Highlights for Sept. 27-Oct. 3, 2010 — Final National Ratings

Disney Channel is TV’s No. 1 Network in Total Day for the 16th Consecutive Week Among Tweens 9-14; Delivers TV’s Top 5 Telecasts in the Key Demo

Secures the Week’s Top 3 Scripted Cable Telecasts, and 4 of the Top 5

Among Total Viewers with “Wizards of Waverly Place,” “Phineas and Ferb”

And “Hannah Montana Forever,” and Newcomer “Fish Hooks”

“Fish Hooks” Jumps by Double-Digit Percentages Over its Week-Ago Debut; “Phineas and Ferb” Delivers 3rd Largest Total Viewer and Kids 6-11 Audience Ever; “Wizards of Waverly Place” Hits Near 9-Month High Across Key Demos

Saturday’s “Mickey Mouse Clubhouse” is TV’s No. 1 Preschool Telecast in Kids 2-5

Disney Channel: Weekly Highlights

Delivering the week’s Top 5 TV telecasts with original episodes of “Wizards of Waverly Place,” “Hannah Montana Forever,” “Phineas and Ferb,” “Fish Hooks” and “JONAS L.A., Disney Channel ranked as the week’s No. 1 TV network in Total Day for the 16th consecutive week among Tweens
9-14
(455,000/1.9 rating).

In Prime, Disney Channel registered its 283rd consecutive weekly win among Kids 6-11 (1.07 million/4.3 rating) and the 280th win in the previous 283 weeks in Tweens 9-14 (882,000/3.6 rating).

A dominate player on the cable charts in Total Viewers, Disney Channel held the week’s Top 3 scripted telecasts, and 4 of the Top 5:Wizards of Waverly Place” (4.87 million), “Phineas and Ferb” (4.35 million) and “Hannah Montana Forever” (4.15 million) and “Fish Hooks” (3.95 million).

  • Disney Channel held TV’s Top 3 telecasts among Kids 6-11, and 4 of the Top 5: “Wizards of Waverly Place” (No. 1 – 2.12 million/8.6 rating, Fri., 8:00 – 9:00 p.m.), “Phineas and Ferb” (No. 2 – 2.00 million/8.1 rating, Fri., 9:30 – 10:00 p.m.), “Fish Hooks” (No. 3 – 1.75 million/7.1 rating, Fri., 9:00 – 9:30 p.m.) andHannah Montana Forever” (No. 5 – 1.56 million/6.3 rating, Sun., 8:00 – 8:30 p.m.).
  • Disney Channel held TV’s Top 5 telecasts among Tweens 9-14: “Wizards of Waverly Place” (No. 1 – 1.88 million/7.7 rating, Fri., 8:00 – 9:00 p.m.), “Hannah Montana Forever” (No. 2 – 1.50 million/6.1 rating, Sun., 8:00 – 8:30 p.m.), “Phineas and Ferb” (No. 3 – 1.49 million/6.1 rating, Fri., 9:30 – 10:00 p.m.), “Fish Hooks” (No. 4 – 1.45 million/5.9 rating, Fri., 9:00 – 9:30 p.m.) and “JONAS L.A.” (No. 5 – 1.39 million/5.7 rating, Sun., 8:30 – 9:00 p.m.).
  • In its second week, “Fish Hooks” grew by impressive margins, increasing by 31% among Total Viewers (3.95 million vs. 3.02 million), by 23% among Kids 6-11 (1.75 million vs. 1.42 million) and by 39% among Tweens 9-14 (1.45 million vs. 1.04 million).
  • Friday’s all-new “Phineas and Ferb” was the series’ most-watched telecast in nearly 10 months – since 12/11/09 – in Total Viewers (4.35 million), Kids 6-11 (2.00 million) and Tweens 9-14 (1.49 million).
    • In fact, Friday’s telecast became the show’s No. 3 telecast on record in Total Viewers and Kids 6-11 (tied series premiere on 2/1/08).
  • The penultimate episode of the third season of “Wizards of Waverly Place” was the series’ most-watched episode in almost 9 months since 1/22/10 — in Total Viewers (4.87 million), Kids 6-11 (2.12 million) and Tweens 9-14 (1.88 million), ranking as the show’s No. 2 telecast this season.
    • Progressively building its audience each season, season 3 of “Wizards of Waverly Place” is pacing as the show’s most-watched season on record in Total Viewers (4.32 million), Kids 6-11 (1.83 million/7.4 rating) and Tweens 9-14 (1.67 million/6.8 rating).
  • Saturday “Mickey Mouse Clubhouse” (9:00 – 9:25 a.m.) ranked as the week’s No. 1 preschool TV telecast among target Kids 2-5 (851,000/5.1 rating), and was the series’ most-watched telecast in the key demo in nearly 6 months – since 4/17/10.

Source:  Nielsen Media Research (Live + Same Day, 9/27/10-10/3/10).  Ratings based on national rating unless otherwise noted. Rankings based on 000s, then US rating. “Wizards” season average based on most current vs. L7 for prior seasons.

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