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‘Parker-Spitzer’ Debuts In Last Place; Cable News Ratings for Monday, October 4, 2010

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October 5th, 2010

Not exactly a surprise, but the premiere of Parker-Spitzer finished behind FNC, MSNBC and HLN with just 454,000 total viewers and only 118,000 in the advertising-centric 25-54 demo.

Yes, I realize I didn't count CNBC in my headlining.  Hold it against me if you must!

Live + Same Day Cable News Daily Ratings for October 4, 2010

P2+ Total Day
FNC – 1,245,000 viewers
CNN – 361,000 viewers
MSNBC – 452,000 viewers
CNBC – 176,000 viewers
HLN - 242,000 viewers

P2+ Prime Time
FNC – 2,336,000 viewers
CNN – 505,000 viewers
MSNBC –955,000 viewers
CNBC – 141,000 viewers
HLN - 325,000 viewers

25-54 Total Day
FNC –332,000 viewers
CNN –99,000 viewers
MSNBC –147,000 viewers
CNBC – a scratch w/50,000 viewers
HLN – 108,000 viewers

25-54 Prime Time
FNC – 586,000 viewers
CNN – 160,000 viewers
MSNBC –289,000 viewers
CNBC – 68,000 viewers
HLN – 113,000 viewers

35-64 Total Day
FNC – 529,000 viewers
CNN – 157,000 viewers
MSNBC – 240,000 viewers
CNBC – 94,000 viewers
HLN – 138,000 viewers

35-64 Prime Time
FNC – 1,098,000 viewers
CNN – 228,000 viewers
MSNBC –502,000 viewers
CNBC – 81,000 viewers
HLN –174,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 991,000 viewers (334,000) (523,000)
American Morning- 220,000 viewers (96,000) (126,000)
Morning Joe- 430,000 viewers (169,000) (241,000)
Squawk Box- 125,000 viewers (42,000) (76,000)
Morning Express w/ Meade- 305,000 viewers (173,000) (192,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,269,000 viewers (585,000) (1,119,000)
Situation Room—432,000 viewers (100,000) (191,000)
Hardball w/ C. Matthews – 625,000 viewers (160,000) (309,000)
Fast Money – 217,000 viewers (a scratch w/45,000) (108,000)
Showbiz Tonight — 136,000 viewers (a scratch w/ 48,000) (a scratch w/ 50,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,049,000 viewers (420,000) (780,000)
Situation Room—463,000 viewers (125,000) (186,000)
Ed Show —845,000 viewers (205,000) (400,000)
Mad Money — 225,000 viewers (68,000) (121,000)
Prime News – 219,000 viewers (77,000) (121,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,026,000 viewers (517,000) (917,000)
John King USA – 471,000 viewers (101,000) (188,000)
Hardball w/ C. Matthews – 773,000 viewers (235,000) (440,000)
Kudlow Report– 165,000 viewers (a scratch w/35,000) (77,000)
Issues - 338,000 viewers (118,000) (227,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,112,000 viewers (722,000) (1,450,000)
Parker Spitzer –454,000 viewers (118,000) (206,000)
Countdown w/ K. Olbermann – 1,115,000 viewers (329,000) (615,000)
Executive Vision: Media – a scratch w/111,000 viewers (a scratch w/ 30,000) (a scratch w/50,000)
Nancy Grace – 468,000 viewers (149,000) (261,000)

9 PM - P2+ (25-54) (35-64)
Hannity–2,097,000 viewers (549,000) (977,000)
Larry King Live —543,000 viewers (187,000) (277,000)
Rachel Maddow Show —854,000 viewers (279,000) (471,000)
Bio: Ferdinand Porsche – 135,000 viewers (57,000) (77,000)
Joy Behar – 286,000 viewers (93,000) (153,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,791,000 viewers (486,000) (860,000)
Anderson Cooper 360 — 512,000 viewers (176,000) (247,000)
Last Word with L. O’Donnell – 887,000 viewers (260,000) (420,000)
American Greed – 176,000 viewers (116,000) (115,000)
Nancy Grace –255,000 viewers (108,000) (127,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,518,000 viewers (527,000) (836,000)
Anderson Cooper 360 – 366,000 viewers (130,000) (181,000)
Countdown w/ Keith Olbermann —542,000 viewers (194,000) (314,000)
Mad Money - a scratch w/ 97,000 viewers (69,000) (56,000)
Showbiz Tonight-- 293,000 viewers (125,000) (190,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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