Ratings Notes for TBS, TNT, Cartoon Network, Adult Swim and truTV + DVR #s for ‘The Closer,’ ‘Rizzoli & Isles’

Categories: Network TV Press Releases

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October 5th, 2010

via ratings notes from Turner:


ADULT SWIM
Across Week 1 of October 2010, Adult Swim ranked #1 among all ad-supported basic cable for total day delivery of adults 18-34, adults 18-24 and men 18-24.  Compared to the same week in 2009, average adults 18-34 delivery (514,000) increased by 13%, adults 18-24 delivery (277,000) also increased by 13%, men 18-34 delivery (315,000) increased by 10%, and men 18-24 delivery (173,000) increased by 8%.  Additionally, adults 18-49 delivery (678,000) increased by 9%.

Adult Swim telecasts—including Family Guy, Robot Chicken and American Dad—accounted for 18 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.  Adult Swim programs accounted for 19 of the top 50 telecasts among men 18-34, more than any other network.


CARTOON NETWORK:
Cartoon Network’s Monday night programming block of animated comedies (7-10 p.m.) once again achieved significant ratings and delivery gains compared to both the same time period last year and it’s own performance in previous weeks.  Versus the 2009 time period, overall kids 6-11 delivery (632,000) improved by 16% and ratings (2.6) by 18%; kids 2-11 delivery (898,000) improved by 24% and ratings (2.2) by 22%; and kids 9-14 delivery (479,000) improved by 12% and ratings (2.0) by 12%.

Top-rated new animated series to date in 2010 Adventure Time (8 p.m.) continued to anchor the evening line-up, earning remarkable gains vs. 2009—kids 6-11 delivery (879,000) increased by 60% and ratings (3.6) by 64%; kids 2-11 delivery (1,158,000) increased by 58% and ratings (2.8) by 56%; and kids 9-14 delivery (561,000) increased by 19% and ratings (2.3) by 21%.  Similarly, boys 6-11 delivery (700,000) improved by 43%, boys 2-11 delivery (849,000) improved by 40% and boys 9-14 delivery (468,000) improved by 11%.

The newest Cartoon Network original series, THE Regular Show (8:15 p.m.) scored large double-digit gains among all kids and boys demos vs. the prior year.  Kids 6-11 delivery (953,000) expanded by 85%, kids 2-11 delivery (1,267,000) expanded by 87%, kids 9-14 delivery (636,000) expanded by 47%, boys 6-11 delivery (763,000) expanded by 61%, boys 2-11 delivery (952,000) expanded by 66%, and boys 9-14 delivery (531,000) expanded by 30%.

Immediately following was the new series MAD (8:30 p.m.), which charted gains across the board vs. the 2009 time period: kids 6-11 delivery (813,000) grew by 38%, kids 2-11 delivery (1,048,000) grew by 36%, kids 9-14 delivery (622,000) grew by 35%, boys 6-11 delivery (619,000) grew by 21%, boys 2-11 delivery (778,000) grew by 27%, and boys 9-14 delivery (525,000) grew by 32%.

Growing delivery across every kid demo, Total Drama World Tour (Monday, 9 p.m.) also wrapped up the evening with double and triple-digit gains compared to last year’s 2009 time period.  Kids 6-11 delivery (626000) improved by 40%; kids 2-11 delivery (837,000) improved by 52%, kids 9-14 delivery (676,000) improved by 136%, boys 6-11 delivery (447,000) improved by 19%, boys 2-11 delivery (567,000) improved by 33% and boys 9-14 delivery (506,000) improved by 99%.

On Friday night, a new Season 3 episode of STAR WARS: The Clone Wars (9 p.m.) earned solid gains among kids demos.  Versus the previous year’s timeslot, kids 6-11 delivery (811,000) grew by 13%, kids 2-11 delivery (1,013,000) grew by 13%, and kids 9-14 delivery (654,000) grew by 20%.

The Saturday morning action-adventure franchise CRUSHZONE (6:30 – 11 a.m.) also achieved overall growth among kids 2-11 delivery (517,000/up 7%) and kids 9-14 delivery (289,000/up 8%).

TNT
Live + 7 data is now in for the Sept. 13 summer finales of TNT’s blockbuster hits The Closer and Rizzoli & Isles, providing a complete look at the spectacular performance by ad-supported cable’s #1 and #2 series of all time.  The Closer grew its season finale average from 7.2 million viewers in Live + Same Day to more than 8.5 million viewers in Live + 7, while adults 25-54 grew from 2.4 million to 3.1 million.  The first season finale of Rizzoli & Isles grew its audience from 6.6 million viewers and 2.5 million adults 25-54 in Live + Same Day to 8.9 million viewers and 3.6 million adults 25-54 in Live + 7

Overall for the summer, The Closer averaged 8.6 million viewers, up 5% over the series’ fifth season.  Rizzoli & Isles built on that success with a record-breaking 8.8 million viewers.

TBS
Tyler Perry’s Meet the Browns
once again topped the sitcom chart.  Wednesday’s back-to-back episodes ranked as ad-supported cable’s #1 and #2 sitcom telecasts among adults 18-49, with 1.2 million at 10 p.m. and 1.4 million at 10:30 p.m.

TBS’s Sunday 8 p.m. telecast of the action flick Shooter, starring Mark Wahlberg, scored as ad-supported cable’s top movie of the week among adults 18-34 (685,000) and adults 18-49 (1.2 million), while the 10:12 p.m. encore telecast came in second (607,000 adults 18-34; 1 million adults 18-49).  Overall, the 8 p.m. telecast with limited commercial interruptions was watched by a strong 2.2 million viewers, while the encore delivered more than 1.7 million viewers.

truTV
truTV enjoyed a solid week, finishing among ad-supported cable’s Top 10 networks in primetime delivery of men 18-34 (112,000).

Among the week’s strong performers was truTV’s new hit series Hardcore Pawn (Monday 10 p.m.) which ranked among cable’s Top 5 entertainment programs in its timeslot among adults 18-34 (422,000); adults 18-49 (779,000); men 18-34 (201,000); and men 18-49 (417,000).

 
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