Most-Watched NFL Season In History Through Four Weeks

Categories: Network TV Press Releases,TV Sports Ratings & News

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October 6th, 2010

via the NFL:

MOST-WATCHED NFL SEASON IN HISTORY THROUGH FOUR WEEKS

More than 150 Million Fans Tune In

Viewership Doubles New Broadcast Primetime Season

Milestones for All Partner Networks

More fans are watching NFL games on television through the season’s first four weeks than ever before, according to information provided by The Nielsen Company.

More than 150 million fans* have tuned in to at least part of an NFL game this season – topping 146.1 million viewers at this point last year.  The average NFL game telecast (including broadcast and cable) has drawn 18.9 million viewers* – double the average primetime viewership (9.2 million) for the big four broadcast networks in the new television season.

In addition, a record nine game telecasts have topped the 20-million viewer mark.  Other than NFL games, only two programs have drawn 20 million viewers this fall.

Locally, NFL games topped the ratings 93 percent of the time – a record through four weeks.  Half of the NFL clubs (16 of 32) have posted at least a 10 percent increase in local ratings compared to 2009.

NFL telecasts have been TV’s most-watched program of the week in all four weeks of the season, with this week’s FOX national game (mostly Redskins-Eagles) drawing 23.1 million viewers.

Viewership for all four network partners is up through four weeks. Following is a look at the four-week success for each network:

CBS

  • Most-watched start ever for CBS AFC package
  • Most-watched CBS September telecast on record (CBS national, mostly Patriots-Jets, 9/19)

ESPN

  • Most-watched start ever for ESPN primetime package
  • Most-watched cable show of the year (Packers-Bears, 9/27) & Monday Night Football accounts for five most-watched cable programs this fall

FOX

  • Most-watched start ever for FOX
  • Most-watched Sunday Week 1 telecast on record (Fox national, mostly Packers-Eagles, 9/12)

NBC

  • Most-watched start ever for Sunday Night Football
  • Most-watched Kickoff Game ever (Vikings-Saints, 9/9) & Sunday night game ever (Cowboys-Redskins, 9/12)

(*estimates pending final viewership numbers for Week 4 CBS single and Fox regional telecasts due Thursday)

Following is the list of 24 NFL markets where football was the top-rated program for the week of Sept. 27-Oct. 3:

Week of 9/27–10/3 HH HH RTG
Market Game Date RTG SHR Rank
Milwaukee Packers at Bears 9/27/10 55.0 72 1
Pittsburgh Ravens at Steelers 10/3/10 47.5 73 1
New Orleans Panthers at Saints 10/3/10 43.5 68 1
Chicago Bears at Giants 10/3/10 39.3 54 1
Baltimore Ravens at Steelers 10/3/10 36.1 67 1
Philadelphia Redskins at Eagles 10/3/10 35.7 55 1
Indianapolis Colts at Jaguars 10/3/10 35.0 56 1
Washington, DC Redskins at Eagles 10/3/10 33.0 56 1
Buffalo Jets at Bills 10/3/10 32.5 55 1
Cincinnati Bengals at Browns 10/3/10 32.4 58 1
Jacksonville Colts at Jaguars 10/3/10 30.9 51 1
Cleveland Bengals at Browns 10/3/10 29.8 54 1
Nashville Broncos at Titans 10/3/10 29.6 52 1
Denver Broncos at Titans 10/3/10 25.8 56 1
Charlotte Panthers at Saints 10/3/10 23.6 47 1
St. Louis Seahawks at Rams 10/3/10 23.5 47 1
Houston Texans at Raiders 10/3/10 23.1 44 1
Phoenix Cardinals at Chargers 10/3/10 21.8 40 1
Seattle Seahawks at Rams 10/3/10 21.1 46 1
Atlanta 49ers at Falcons 10/3/10 20.1 39 1
Dallas Redskins at Eagles 10/3/10 17.8 36 1
San Fran-Oakland 49ers at Falcons 10/3/10 16.7 46 1
Minneapolis Packers at Bears 9/27/10 16.4 25 1
San Diego Packers at Bears 9/27/10 15.6 26 1

Source: NFL & The Nielsen Company

 
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