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‘Parker-Spitzer’ Ratings Still Lousy on Day 2; Cable News Ratings for Tuesday, October 5, 2010

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October 6th, 2010

The second day of Parker-Spitzer brought a few more viewers, but the ratings were tiny and it was still ranked behind FNC, MSNBC and HLN.

Live + Same Day Cable News Daily Ratings for October 5, 2010

P2+ Total Day
FNC – 1,328,000 viewers
CNN – 337,000 viewers
MSNBC – 459,000 viewers
CNBC – 188,000 viewers
HLN - 269,000 viewers

P2+ Prime Time
FNC – 2,663,000 viewers
CNN – 475,000 viewers
MSNBC –1,181,000 viewers
CNBC – 272,000 viewers
HLN - 455,000 viewers

25-54 Total Day
FNC –342,000 viewers
CNN –92,000 viewers
MSNBC –141,000 viewers
CNBC – a scratch w/45,000 viewers
HLN – 116,000 viewers

25-54 Prime Time
FNC – 645,000 viewers
CNN – 134,000 viewers
MSNBC –376,000 viewers
CNBC – 83,000 viewers
HLN – 166,000 viewers

35-64 Total Day
FNC – 646,000 viewers
CNN – 129,000 viewers
MSNBC – 240,000 viewers
CNBC – 91,000 viewers
HLN – 153,000 viewers

35-64 Prime Time
FNC – 1,255,000 viewers
CNN – 197,000 viewers
MSNBC –597,000 viewers
CNBC – 120,000 viewers
HLN –257,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,050,000 viewers (326,000) (529,000)
American Morning- 217,000 viewers (96,000) (112,000)
Morning Joe- 388,000 viewers (125,000) (211,000)
Squawk Box- 133,000 viewers (44,000) (99,000)
Morning Express w/ Meade- 350,000 viewers (204,000) (235,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,217,000 viewers (533,000) (1,035,000)
Situation Room—420,000 viewers (76,000) (121,000)
Hardball w/ C. Matthews – 615,000 viewers (165,000) (266,000)
Fast Money – 201,000 viewers (a scratch w/42,000) (91,000)
Showbiz Tonight — 200,000 viewers (68,000) (93,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,243,000 viewers (431,000) (912,000)
Situation Room—425,000 viewers (90,000) (141,000)
Ed Show —694,000 viewers (148,000) (377,000)
Mad Money — 147,000 viewers (a scratch w/35,000) (83,000)
Prime News – 236,000 viewers (88,000) (131,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 2,034,000 viewers (531,000) (1,001,000)
John King USA – 414,000 viewers (102,000) (187,000)
Hardball w/ C. Matthews – 699,000 viewers (210,000) (399,000)
Kudlow Report– 156,000 viewers (a scratch w/35,000) (60,000)
Issues - 385,000 viewers (163,000) (257,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor– 3,549,000 viewers (896,000) (1,691,000)
Parker Spitzer –513,000 viewers (125,000) (218,000)
Countdown w/ K. Olbermann – 1,179,000 viewers (366,000) (639,000)
New Age of Wal-Mart – 194,000 viewers (a scratch w/ 41,000) (a scratch w/54,000)
Nancy Grace – 639,000 viewers (189,000) (348,000)

9 PM - P2+ (25-54) (35-64)
Hannity–2,496,000 viewers (568,000) (1,145,000)
Larry King Live —394,000 viewers (119,000) (179,000)
Rachel Maddow Show —1,294,000 viewers (407,000) (626,000)
Bio: The Rockerfellers – 377,000 viewers (127,000) (192,000)
Joy Behar – 355,000 viewers (122,000) (188,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,931,000 viewers (471,000) (924,000)
Anderson Cooper 360 — 519,000 viewers (156,000) (193,000)
Last Word with L. O’Donnell – 1,017,000 viewers (354,000) (524,000)
American Greed – 246,000 viewers (81,000) (113,000)
Nancy Grace –389,000 viewers (192,000) (245,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,511,000 viewers (460,000) (882,000)
Anderson Cooper 360 – 328,000 viewers (100,000) (141,000)
Countdown w/ Keith Olbermann —575,000 viewers (204,000) (327,000)
Mad Money - 125,000 viewers (a scratch w/49,000) (65,000)
Showbiz Tonight-- 354,000 viewers (148,000) (218,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2010)

CNN/HLN: 100.88 million HHs

CNBC: 98.38 million HHs

FNC: 99.06  million HHs

MSNBC: 95.41 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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