Telefutura’s Hit Series “Rosario Tijeras” Goes Out With A Bang

Categories: Network TV Press Releases

Written By

October 6th, 2010

via press release:

TELEFUTURA’S HIT SERIES “ROSARIO TIJERAS” GOES OUT WITH A BANG DELIVERING THE HIGHEST SERIES OR NOVELA FINALE IN THE HISTORY OF THE NETWORK ACROSS KEY DEMOS

Hit Series’ Thrilling Last Episode Draws 2.0 Million Total Viewers 2+, 1.3 Million Adults 18-49 and 878,000 Adults 18-34 and Out-Delivers Every Single Novela Finale Telecast on the Telemundo Network Since 1992 in Key Demos

TeleFutura Beats Telemundo in the First Two Weeks of the New Season in Spanish-Language Primetime Among Adults 18-49 and Adults 18-34



MIAMI, FL, OCTOBER 6, 2010 – On the heels of TeleFutura’s impressive performance in the first two weeks of the 2010/2011 Season where it has outperformed Telemundo in Spanish-language primetime among Adults 18-49 and 18-34, the network delivered yet another hit in primetime on Monday night with the record-breaking, thrilling finale of its hit series “Rosario Tijeras” (M-F 10:00pm ET/PT, 9:00pm Central). The series delivered 2.0 million Total Viewers 2+, 1.3 million Adults 18-49, 878,000 Adults 18-34 and 1.0 million Persons 12-34, becoming the highest-ever series or novela finale in the network’s history among Adults 18-49 and Adults 18-34 and other key demos. Additionally, the finale of “Rosario Tijeras” out-delivered every single novela finale telecast on the Telemundo network since 1992 among Adults 18-49, Adults 18-34 and Persons 12-34.

TeleFutura vs. Telemundo

Monday, October 4, 2010, Spanish-Language Prime

7:00pm-11:00pm Average Audience

Demographics TeleFutura Telemundo TeleFutura % Advantage
Total Viewers 2+ 919,000 795,000 +16%
Adults 18-49 570,000 412,000 +38%
Adults 18-34 359,000 237,000 +51%
Persons 12-34 402,000 264,000 +52%

“We are extremely happy with the successful run and record-breaking finale of ‘Rosario Tijeras’,” said Bert Medina, senior vice president and operating manager, TeleFutura Network. “TeleFutura is enjoying great momentum as we begin the new broadcast season and continue to solidify our #2 Spanish-language network position in Spanish-language primetime with this week’s launch of the award-winning novela ‘India’ and the rest of the unparalleled pipeline we have in store for the rest of the year.”

Additional Network Highlights:

The one-hour grand finale of “Rosario Tijeras:”

  • Was the highest-ranked telecast in the series’ full-run (since 07/12/2010) among all key demographics, including Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34.

  • Drew more Adult 18-34 viewers than the original airings for NBC’s “Chase” and CW’s “90210.”  In fact, the “Rosario Tijeras” finale also delivered more Total Viewers 2+ and Adult 18-49 viewers than CW’s “90210.”

  • Averaged 3x to 4x more viewers in the hour than Telemundo’s “Alguien Te Mira” on Monday night:

TeleFutura’s “Rosario Tijeras” vs. Telemundo’s “Alguien Te Mira”

Monday, October 4, 2010, 10:00pm-11:00pm

Average Audience

Demographics TeleFutura’s “Rosario Tijeras” Grand Finale Telemundo’s “Alguien Te Mira” TeleFutura % Advantage
Total Viewers 2+ 2,007,000 634,000 +217%
Adults 18-49 1,346,000 357,000 +277%
Adults 18-34 878,000 203,000 +333%
Men 18-49 685,000 158,000 +334%
Women 18-49 661,000 199,000 +232%
Men 18-34 450,000 80,000 +463%
Women 18-34 427,000 123,000 +247%
Persons 12-34 1,002,000 222,000 +351%

Source: The Nielsen Company, NPM (10/04/2010) 7:00pm-11:00pm. “Rosario Tijeras” grand finale aired from 10:00pm-11:00pm.  Highest-ranked novela finale of all-time based on (TF: 01/14/2002-10/04/2010 and TEL: 10/26/1992-10/04/2010).  NHPM data prior to 02/27/2006 for TeleFutura and prior to 01/30/2006 for Telemundo. Live+SD.

Local Market Highlights:

  • Locally, the finale of “Rosario Tijeras” on TeleFutura out-performed “Alguien Te Mira” on Telemundo on Monday (10/04/10) from 10-11pm in the following markets:
    • Among Total Viewers 2+, Adults 18-49, Adults 18-34 and Persons 12-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
  • Locally, TeleFutura out-performed Telemundo, on Monday (10/04/10), during all of Spanish-language primetime (7-11pm) in the following markets:
    • Among Total Viewers 2+: Los Angeles, Houston, Dallas, Phoenix, San Francisco and Sacramento
    • Among Adults 18-49 and Adults 18-34: Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
    • Among Persons 12-34: Los Angeles, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
  • Locally, the finale of “Rosario Tijeras” on TeleFutura out-performed primetime programming on ABC, CBS and NBC from 10-11pm in the following markets:

  • Among Adults 18-49: Los Angeles, Miami and Houston
  • Among Adults 18-34: Los Angeles, Miami, Houston, San Francisco and Sacramento
  • Among Persons 12-34: Los Angeles, Miami, Houston, San Francisco and Sacramento

Source: The Nielsen Company, NSI Ratings 10/04/10, “Rosario Tijeras”” aired 10/04/10 from 10-11pm ET/PT, 9-10pm Central. Live+SD.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net

 
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