Jay Leno and Jimmy Fallon Generate Sept. 27-Oct. 1 Late Night Ratings Wins

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

JAY LENO AND JIMMY FALLON GENERATE SEPT. 27-OCT. 1 LATE-NIGHT RATINGS WINS

JAY TOPS ALL CABLE AND BROADCAST ENTERTAINMENT COMPETITION IN 18-49 AND TOTAL VIEWERS

‘TONIGHT’ INCREASES ITS LEADS OVER ‘LATE SHOW’ BOTH VERSUS THE PRIOR WEEK AND THE SAME WEEK LAST YEAR

AT 12:35 A.M. ET, JIMMY FALLON TOPS ‘LATE LATE SHOW’ IN 18-49, MAINTAINING HIS MARGIN FOR THE SAME WEEK LAST YEAR

AT 1:35 A.M., ‘LAST CALL WITH CARSON DALY’ IS UP VS. THE SAME WEEK LAST YEAR BY 13 PERCENT IN 18-49 VIEWERS AND 24 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. – October 7, 2010 – NBC’s late-night lineup has delivered ratings wins for the week of September 27-October 1, as “The Tonight Show with Jay Leno” out-delivered all cable and broadcast entertainment competition in the time period in adult 18-49 viewers and total viewers.

For the week, “Tonight” increased its margin of victory over CBS’s “Late Show with David Letterman” to 10 percent (1.330 million adults 18-49 vs. 1.214 million), up from 7 percent for the prior week and 5 percent for the same week last year. In total viewers, the “Tonight” margin over “Late Show” for the week was 9 percent (3.861 million vs. 3.555 million), reversing the order for the same week last year, when “Late Show” won by a 66 percent advantage.

At 12:35 a.m. ET last week, “Late Night with Jimmy Fallon” led CBS’s “Late Late Show with Craig Ferguson” by a 3 percent margin (738,000 vs. 715,000), matching its year-ago advantage. In total viewers, “Late Night” cut the “Late Late Show” lead last week down to 4 percent (1.771 million vs. 1.695 million), versus a 36 percent advantage for “Late Late Show” during the same week last year.

For the week at 1:35 a.m. ET, “Last Call with Carson Daly” (0.4 rating in 18-49, 0.2 in 18-34) finished within a tenth of a rating point of ABC’s “Jimmy Kimmel Live” and CBS’s “Late Late Show” in 18-49 despite starting two hours later than “Kimmel” and 90 minutes later than “Late Late Show.” Versus the same week last year, “Last Call” was up 13 percent in 18-49 viewers (497,000 vs. 440,000) and up 24 percent in total viewers (998,000 vs. 806,000).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of September 27-October 1. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 1.0 rating, 4 share

CBS “Late Show,” 0.9/4

11:35 p.m.-12:05 a.m. ET

ABC “Nightline,” 1.0/4

12:05-1:05 a.m. ET

ABC “Kimmel,” 0.5/3*

12:35-1:35 a.m. ET

NBC “Late Night,” 0.6/3

CBS “Late Late Show,” 0.5/3

1:35-2:05 a.m. ET

NBC “Last Call,” 0.4/3*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.9 million viewers

CBS “Late Show,” 3.6 million viewers

11:35 p.m.-12:05 a.m. ET

ABC “Nightline,” 3.7 million viewers

12:05-1:05 a.m. ET

ABC “Kimmel,” 1.7 million viewers*

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.8 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 1.0 million viewers*

* Monday’s “Last Call” and Friday’s “Kimmel” were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 1.0 rating, 4 share

CBS “Late Show,” 0.9/4

11:35 p.m.-12:05 a.m. ET

ABC “Nightline,” 1.0/4

12:05-1:05 a.m. ET

ABC “Kimmel,” 0.5/3

12:35-1:35 a.m. ET

NBC “Late Night,” 0.6/4

CBS “Late Late Show,” 0.5/3

1:35-2:05 a.m. ET

NBC “Last Call,” 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.8 million viewers

CBS “Late Show,” 3.7 million viewers

11:35 p.m.-12:05 a.m. ET

ABC “Nightline,” 3.7 million viewers

12:05-1:05 a.m. ET

ABC “Kimmel,” 1.7 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.8 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF SEPTEMBER 27 – OCTOBER 1

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.8

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.7

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.4 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.8 million

Adult Swim, 12:30-1:30 a.m. ET, 1.2 million

blog comments powered by Disqus