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TV Ratings Wednesday: Cougar Town Rises; Law & Order: LA Drops Big; SVU, Undercovers, The Defenders All Down

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October 7th, 2010

Scoreboard FOX CBS ABC NBC Uni CW
Adults 18-49: rating/Share 3.1/9 3.1/9 2.5/7 2.1/6 1.6/5 1.1/3
Adults 18-34: Rating/Share 2.8/9 2.0/6 2.1/6 1.6/5 1.7/5 1.2/4
Total Viewers (million) 6.623 11.621 7.076 7.713 3.958 2.505

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Damn Yankees?  The Yankees played the Twins in primetime on TBS on the first day of  MLB playoff action, and many broadcast shows fell vs. last week.   What, if any, effect that actually had on the broadcast networks last night is difficult to determine.

CBS and Fox tied for the lead with adults 18-49 on the night, with Fox easily winning with adults 18-34.  Two hours of Hell's Kitchen rose 0.2 ratings points versus last week to a 3.1 adults 18-49 rating.  Survivor: Nicaragua was also up .2 vs. last week's preliminaries to a 3.6 rating with adults 18-49.  Criminal Minds was down a tick from last week's preliminary numbers to a 3.5 rating with adults 18-49.

NBC was down across-the-board with the all but doomed Undercovers down 0.1 versus last week's preliminaries to a 1.5 adults 18-49 ratings. Law & Order: SVU dropped from last week's 2.8 with adults 18-49 to a 2.5 last night.   Law & Order: Los Angeles dropped from its premiere 3.1 rating with adults 18-49 all the way down to a 2.4.  retentionistas will rejoice about its 96% retention though.

ABC's The Whole Truth rose a tiny bit to a 1.4 adults 18-49 from last week's 1.3 rating, while The Defenders dropped from last week's 2.5 adults 18-49 to a 2.1 rating.  Earlier in the night The Middle was steady with last week's prelim numbers with a 2.4 adults 18-49 rating, but Better With You rose to a 2.3 rating.  Modern Family was flat with a night-topping 4.5 rating with adults 18-49, and Cougar Town rose .2 from last week to a 3.1 adults 18-49 rating.

Over on the CW, America's Next Top Model was down a tick from last week's prelims with women 18-34 to a 2.0 rating.  Hellcats dropped from last week's 1.8 rating with women 18-34 to a 1.6 rating with CW's target demo.

Late night results are below the primetime table.

Overnight ratings for Wednesday, October 6, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS Survivor: Nicaragua 3.6/11 11.83
FOX Hell's Kitchen 2.9/9 6.13
ABC The Middle 2.4/8 7.97
NBC Undercovers 1.5/4 6.24
CW America's Next Top Model 1.3/4 2.85
8:30 ABC Better With You 2.3/7 6.89
9:00 ABC Modern Family 4.5/12 11.35
CBS Criminal Minds 3.5/9 13.74
FOX Hell's Kitchen 3.3/9 7.03
NBC Law & Order: Special Victims Unit 2.5/7 8.66
CW Hellcats 0.9/3 2.16
9:30 ABC Cougar Town 3.1/8 7.20
10:00 NBC Law & Order: Los Angeles 2.4/7 8.23
CBS The Defenders 2.1/6 9.29
ABC The Whole Truth 1.4/4 4.53

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via NBC press note:

• In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.2/4 with an encore.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.7/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/2).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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